canonical: https://jentic.com/apis/ambivo.com/ambivo # Ambivo API The Ambivo API exposes the CRM and partner integration surface for the Ambivo platform across 36 endpoints. It covers leads, contacts, deals, invoices, orders, and comments under the /crm tree, plus a partner sub-API (login, leads, contacts, lookup, check, push) used by Ambivo's reseller and channel network. Authentication is via an API key passed as the Authorization header against fapi.ambivo.com. Typical consumers are agencies and partners syncing lead and contact pipelines into or out of Ambivo, and customers building dashboards on top of their CRM data. ## For AI agents Lets agents create and update Ambivo CRM leads, contacts, deals, invoices, and orders, and run privacy-conscious person lookups, with API key authentication via the Authorization header. ## Scope Does not handle email sending, marketing automation campaigns, or telephony - use for Ambivo CRM and partner-channel data operations only. ## Capabilities - Create new leads and post lead-status updates against the Ambivo CRM - List leads, contacts, deals, invoices, and orders filtered by created or updated timestamps - Patch individual leads or contacts to update fields without re-posting the entire record - Run privacy-conscious person lookups by email, phone, or marketing source with journey tracking - Authenticate as a partner and push leads or contacts via the partner API surface - Retrieve comments associated with CRM records for activity timelines - Paginate leads lookups by marketing source for attribution reporting ## Use cases ### Webform to CRM Lead Capture Marketing teams can route webform submissions straight into Ambivo by calling POST /crm/leads with the captured fields. The integration replaces zap-style middleware and runs synchronously so the form gets a confirmation as soon as the lead is recorded. A follow-up GET /crm/leads/created lets the agent verify the lead landed correctly. Example prompt: Call POST /crm/leads with the webform payload (name, email, phone, source) and return the new lead id, then call GET /crm/leads/created to confirm the lead was recorded in the last 5 minutes ### Incremental CRM Sync to a Data Warehouse Analytics teams can pull only the records that changed since the last run by calling GET /crm/leads/created, /crm/leads/status_updated, /crm/contacts/created, and /crm/contacts/status_updated with a timestamp filter. The endpoints are designed for delta extraction so the warehouse job stays cheap and incremental. Most teams wire the sync into a 15-minute scheduler. Example prompt: Call GET /crm/contacts/status_updated with a since-timestamp of 15 minutes ago and stream the resulting contacts into a BigQuery staging table ### Privacy-Conscious Person Lookup Sales-floor copilots can call POST /crm/lookup/person with an email or phone fragment to surface the matching record without exposing the whole CRM. The endpoint applies journey-tracking semantics so the lookup itself is auditable, which matters for teams operating under GDPR or similar regimes. The lookup keeps results scoped to the caller's tenant. Example prompt: Call POST /crm/lookup/person with the buyer's email and return the matched contact's stage and last activity timestamp without surfacing other contacts ### AI Agent CRM Operations Sales and support agents working through Jentic can manage Ambivo leads and contacts without the API key ever entering the agent context. The agent searches Jentic for a CRM intent, loads the schema for the matching Ambivo operation, and executes against a vault-held key. Useful for triage copilots that handle inbound replies and update CRM stages in response. Example prompt: Search Jentic for 'update an Ambivo lead', execute the operation backed by PATCH /crm/leads/{lead_id} with status='Qualified', and confirm the response contains the updated record ## Key endpoints | Method | Path | Description | | --- | --- | --- | | POST | /crm/leads | Create a CRM lead | | GET | /crm/leads | List CRM leads | | PATCH | /crm/leads/{lead_id} | Update a single lead | | POST | /crm/contacts | Create a CRM contact | | PATCH | /crm/contacts/{contact_id} | Update a single contact | | POST | /crm/lookup/person | Privacy-conscious person lookup | | POST | /crm/partner/push | Push a lead from a partner account | | GET | /crm/contacts/status_updated | Contacts whose status changed in a window | ## Key resources - **Leads** — Create, list, patch, and filter CRM leads by created or updated timestamps - **Contacts** — Create, list, patch, and filter CRM contacts by created or status-updated timestamps - **Deals** — List deals filtered by created or updated timestamps - **Invoices and Orders** — List invoices and orders by created or updated timestamps - **Lookups** — Privacy-conscious person and lead lookups with journey tracking - **Partner API** — Login as a partner and push leads, contacts, or run lookups via the partner surface ## Why Jentic - **Setup:** Wiring the Ambivo API by hand means managing the Authorization header and finding the right routes across its 36-endpoint CRM surface yourself. Through Jentic you install once, import Ambivo from the API Directory, store the API key once, and your agent calls it. - **Permission scoping:** Ambivo puts the lead and contact id in the URL path (/crm/leads/{lead_id}, /crm/contacts/{contact_id}), so a rule can pin your agent to one lead or contact: it can read and update that record and nothing else. You choose the operations it may call, so a partner-channel push is not included unless you add it. - **Credential handling:** Your Ambivo API key is stored once, encrypted, by your own Jentic One instance and injected at execution time. It never enters the agent's prompt, logs, or context. - **Discovery method:** Agents search Jentic by intent such as 'create an Ambivo lead' or 'update an Ambivo contact', and Jentic returns the matching operation with its input schema so the agent calls the right endpoint without navigating the reference docs. ## Related APIs - **HubSpot CRM Contacts** — Mature CRM with broader marketing automation than Ambivo's lighter integration surface - **Pipedrive** — Sales-pipeline-first CRM with a clean REST surface for deals and activities - **Copper** — Google Workspace-native CRM covering similar lead, contact, and deal flows - **Abstract API** — Email and phone validation to clean lead data before posting to Ambivo ## FAQ ### What authentication does the Ambivo API use? Ambivo uses API key authentication. The key is sent in the Authorization header on every request - the spec declares an APIKeyHeader scheme named 'Authorization'. Through Jentic, the key is stored encrypted in the vault and injected at execution time, so the agent never sees the raw value. ### Can I create a lead in Ambivo through the API? Yes. POST /crm/leads creates a new lead with the fields you provide in the request body, and the response includes the new lead id. To verify the lead landed, call GET /crm/leads/created with a recent timestamp filter. ### What are the rate limits for the Ambivo API? The spec does not document rate limits and Ambivo applies them at the tenant level. In practice the partner endpoints are throttled tighter than the standard /crm endpoints. Confirm the per-tenant cap with Ambivo support before running high-volume sync jobs. ### How do I sync only updated contacts through Jentic? Search Jentic for 'list Ambivo contacts updated since'. Jentic returns the operation backed by GET /crm/contacts/status_updated, you load the schema, pass a since-timestamp parameter, and execute. Jentic injects the Authorization key from the vault. Run it through Jentic One, the self-hosted execution layer. ### Does the Ambivo API support partner-managed accounts? Yes. The /crm/partner subtree includes login, leads, contacts, lookup, check, and push endpoints designed for resellers and channel partners managing leads on behalf of tenants. POST /crm/partner/push is the primary handoff endpoint for moving a lead from a partner account into the master workspace. ### Can I run a privacy-aware person lookup? Yes. POST /crm/lookup/person performs a privacy-conscious person lookup with journey tracking - useful when GDPR or similar policies require the lookup itself to be auditable. The endpoint scopes results to the caller's tenant and does not surface unrelated contacts. ### Can I limit what my agent is allowed to do with the Ambivo API? Yes. Because you run Jentic One yourself, your own rules decide which Ambivo operations and credentials the agent may use. Since Ambivo puts the record id in the URL path (/crm/leads/{lead_id} and /crm/contacts/{contact_id}), you can pin the agent to a single lead or contact so it reads and updates that record and nothing else. You choose the operations it may call, so a partner-channel push through POST /crm/partner/push is excluded unless you add it.