canonical: https://jentic.com/apis/e-goi.com

# E-goi APIs

E-goi is a multichannel marketing automation platform that unifies email, SMS, smart SMS, push, web push, voice, and RSS-triggered campaigns behind one API. Its APIs cover contact list management, tagging and segmentation, bulk imports, automation triggers, connected sites, and campaign-level performance reporting. The portfolio spans a compact vendor-official surface for core list and email work and a broad Jentic-maintained surface for full multi-channel campaigns and automations.

## For AI agents

An agent can manage E-goi contact lists, import and tag subscribers, create and send email, SMS, push, voice, and RSS campaigns, trigger automations for selected contacts, and pull open, click, and bounce reports for a sent campaign. It can run these actions by intent without navigating the E-goi web app.

## Scope

Use for: Programmatic multi-channel marketing on E-goi: managing contact lists and tags, importing and segmenting subscribers, sending email, SMS, push, voice, web push, and RSS campaigns, triggering automations, and reading campaign engagement reports.

Not supported:
- e-commerce checkout
- accounting
- video conferencing
- CRM pipeline management
- payment processing

## APIs

| API | Category | Endpoints | Description |
| --- | --- | --- | --- |
| E-goi Marketing API | marketing | 152 | Run multi-channel marketing campaigns (email, SMS, push, voice), manage contact lists and tags, trigger automations, and operate connected sites and RSS-driven sends from one API. |
| E-goi API | marketing | 9 | Manage contact lists, add subscribers, send email campaigns, and retrieve campaign reports on the E-goi multichannel marketing platform. |

## Which API to use

| Need | API | Why |
| --- | --- | --- |
| Add subscribers, send a basic email campaign, and read campaign reports on a small endpoint surface | e-goi-api | The vendor-official E-goi API covers lists, contacts, email dispatch, and reports across 9 endpoints, which is enough for straightforward list-and-send work. |
| Run full multi-channel campaigns, tag-based segmentation, bulk imports, automations, and connected sites | e-goi | The E-goi Marketing API exposes 152 endpoints across email, SMS, push, voice, web push, RSS, tags, and automations for the complete platform surface. |

## Cross-API use cases

### Onboard signups then send a welcome journey

Add newly registered users to a list through the vendor-official E-goi API, then use the Marketing API to start a multi-channel onboarding automation and attach tags that drive branching email, SMS, and push steps.

Example prompt: Add contact user@example.com to E-goi list 12345 via the E-goi API, then start the onboarding automation for that contact via the Marketing API.

### Bulk-load a list then report on the campaign it drives

Import a large contact file and apply segment tags through the Marketing API, send a campaign to the resulting segment, then pull opens, clicks, and unsubscribes through the E-goi API reporting endpoint for a weekly digest.

Example prompt: Bulk-import contacts and attach a launch tag via the Marketing API, then fetch the campaign report via the E-goi API and summarise opens and clicks.

### Segment an audience then broadcast across channels

Use the E-goi API to read list membership and confirm a contact set, then use the Marketing API to send a coordinated email and smart SMS campaign to that audience on the strongest channel each recipient supports.

Example prompt: List contacts on E-goi list 12345 via the E-goi API, then create and send an email and smart SMS campaign to that list via the Marketing API.

## Why Jentic

- **Setup:** Wiring both E-goi APIs by hand means configuring the Apikey header and coding the list, contact, campaign, automation, and reporting calls across two surfaces yourself. With Jentic you install once, add E-goi from the Jentic directory, store the API key once, and your agent calls either surface.
- **Permission scoping:** E-goi puts the list id in the URL path, so your own rules can pin an agent to one list and to specific operations. You can allow it to import and tag contacts on a single list while excluding campaign sends unless you add them.
- **Credential handling:** Your E-goi API key is stored once, encrypted, by your own Jentic One instance and injected at execution time. It never enters the agent's prompt, logs, or context.
- **Discovery method:** Agents search the Jentic directory by intent such as create an email campaign or start an automation, and Jentic returns the matching E-goi operation with its input schema so the agent calls the right endpoint without browsing the reference docs.

## Related vendors

- **Mailchimp** — Broad marketing automation platform with deep segmentation and journey builders; an alternative for teams that need advanced audience management.
- **SendGrid** — Email-first marketing and transactional sending backed by Twilio deliverability; an alternative when email is the primary channel.
- **Klaviyo** — E-commerce-focused CRM that enriches segments with purchase data; complements E-goi for revenue-attributed segmentation.
- **Twilio** — Programmable SMS, voice, and messaging APIs; an alternative when the team wants to build channel delivery directly rather than through campaigns.

## FAQ

### What can an AI agent do across the E-goi APIs?

An agent can manage contact lists and tags, import and segment subscribers, create and send campaigns across email, SMS, push, voice, web push, and RSS, trigger automations for selected contacts, and read engagement reports for sent campaigns. It can do this by describing the intent rather than navigating the E-goi web app.

### How do the two E-goi APIs differ?

The E-goi API is a compact vendor-official surface of 9 endpoints for lists, contacts, email dispatch, and campaign reports. The E-goi Marketing API is a broader surface of 152 endpoints covering all channels, tags, bulk imports, automations, campaign groups, and connected sites. Use the smaller one for simple list-and-send work and the larger one for full multi-channel and automation work.

### Do I need separate credentials for each E-goi API?

No. Both APIs use the same E-goi API key sent in the Apikey request header, so one credential authorises calls across the whole portfolio.

### Can I run true multi-channel campaigns through these APIs?

Yes. The Marketing API exposes create and send endpoints per channel for email, SMS, smart SMS, push, web push, voice, and RSS. To sequence several channels together, configure each as a step inside an automation and start it for the target contacts.

### Is there an official OpenAPI specification for E-goi?

E-goi publishes a specification for the smaller E-goi API surface. For the broader Marketing API, Jentic generates and maintains the OpenAPI specification, validated against the live API, so agents can call the full platform through structured tooling.

### How does an agent find the right E-goi operation?

The agent searches by intent, such as create an email campaign or add a contact to a list, and Jentic returns the matching E-goi operation with its input schema. The agent then calls that endpoint directly without reading the reference documentation.