canonical: https://jentic.com/apis/googleapis.com/google-manufacturer-center # Google Manufacturer Center API The Manufacturer Center API lets brand manufacturers submit and maintain authoritative product data and product certifications used across Google's shopping surfaces. Brands push canonical attributes such as GTIN, MPN, brand name, image, product detail, and feature descriptions, plus regulatory or industry certifications, so retailers and Google's shopping experiences show accurate manufacturer-supplied content. The API is scoped per Manufacturer Center account and is distinct from Merchant Center, which is used by retailers to upload their own offers. ## For AI agents Submit and manage authoritative manufacturer-supplied product attributes and product certifications for a brand's catalog in Google Manufacturer Center. ## Scope Does not handle retailer offers, ads, or pricing - use for manufacturer-supplied product data and product certifications only. ## Capabilities - Publish authoritative manufacturer-supplied product attributes such as GTIN, MPN, brand, and feature descriptions - Delete a product from the manufacturer account when it is discontinued - List the products currently registered under a manufacturer account - Manage product certifications including regulatory and industry certifications attached to a product - Retrieve and remove product certifications when they expire or are replaced - Query the manufacturer's catalog state to detect missing or rejected attributes ## Use cases ### Authoritative product data publication Brand manufacturers use the API to publish canonical product information such as GTIN, MPN, feature bullets, and product detail attributes so that Google's shopping surfaces and downstream retailers display the manufacturer-approved content. This avoids retailer-by-retailer attribute drift and keeps the brand's voice consistent. Example prompt: List all products under accounts/12345 and report any whose required brand or gtin attributes are missing ### Product certification management Manage product certifications attached to products in the manufacturer account, including regulatory marks, energy efficiency labels, and industry credentials. The certifications resource lets brands keep documentation current as products are recertified or removed from market. Example prompt: List productCertifications for product accounts/12345/products/SKU-AB-100 and delete any whose validity period has ended ### Catalog hygiene and end-of-life Run periodic catalog hygiene against Manufacturer Center to delete products that are end-of-life and confirm replacements are in place. Combined with the listing endpoints, this keeps the brand's authoritative catalog current and avoids ghost SKUs surfacing on shopping pages. Example prompt: For every product in accounts/12345 with a discontinued flag in our internal system, call delete on the matching manufacturer product ### Agent integration via Jentic AI agents responsible for marketplace data quality can use Manufacturer Center through Jentic to audit catalog completeness and remove dead SKUs without holding the brand's OAuth refresh token in their prompt. Jentic also surfaces the certification operations so agents can keep regulatory metadata up to date. Example prompt: Walk every product in accounts/12345, delete any flagged discontinued in our PIM, and report the deleted SKU list ## Key endpoints | Method | Path | Description | | --- | --- | --- | | GET | /v1/{+parent}/products | List products in a manufacturer account | | DELETE | /v1/{+parent}/products/{+name} | Delete a product from a manufacturer account | | GET | /v1/{+parent}/productCertifications | List product certifications | | DELETE | /v1/{+name} | Delete a specific resource by name | ## Key resources - **products** — List, retrieve, and delete manufacturer products under a Manufacturer Center account - **productCertifications** — List, retrieve, and delete certifications attached to manufacturer products - **accounts** — Top-level scoping resource for all manufacturer products and certifications ## Why Jentic - **Setup:** Wiring the Manufacturer Center API by hand means setting up Google OAuth 2.0 with the manufacturercenter scope, minting bearer tokens, and paging product listings yourself against the manufacturers.googleapis.com host. Through Jentic you install once, import the Manufacturer Center API from the API Directory, store the OAuth credential once, and your agent calls it. - **Permission scoping:** The Manufacturer Center API puts the account and product name in the URL path (/v1/{+parent}/products and /v1/{+name}), so a rule can pin your agent to one Manufacturer Center account: it can list products and certifications there and nothing else. You choose the operations it may call, so destructive ones like deleting a product or a certification are not included unless you add them. - **Credential handling:** Your Google OAuth credential is stored once, encrypted, by your own Jentic One instance and injected at execution time. It never enters the agent's prompt, logs, or context. - **Discovery method:** Agents search Jentic by intent such as 'list Manufacturer Center products' or 'remove a product certification', and Jentic returns the matching Manufacturer Center operation with its input schema so the agent calls the right endpoint without browsing the reference docs. ## Related APIs - **Content API for Shopping** — Retailer-side offer feed and account API for Merchant Center accounts that resell manufacturer products - **Display & Video 360 API** — Programmatic ad platform that often references manufacturer-supplied product data for product feeds - **DoubleClick Bid Manager API** — Reports for programmatic campaigns referencing the same product taxonomy ## FAQ ### What authentication does the Manufacturer Center API use? The API uses Google OAuth 2.0 with the https://www.googleapis.com/auth/manufacturercenter scope. Through Jentic, the OAuth credentials are held in the encrypted vault and the agent only sees a short-lived scoped bearer token for each call. ### Can I list every product under our manufacturer account through this API? Yes, the products listing endpoint under accounts/{account_id} returns paginated product entries. Use the page token in the response to walk the full catalog. ### What are the rate limits for the Manufacturer Center API? Quotas are managed per Google Cloud project and per Manufacturer Center account in the Cloud Console quotas page. Default per-day and per-minute request quotas apply, and bulk catalog updates should use exponential backoff on 429 responses. ### How do I delete an expired product certification through Jentic? Search Jentic for delete product certification, load the operation that maps to /v1/{+name}, and execute with the certification resource path. Jentic injects the OAuth bearer so the agent only constructs the request body. ### Is the Manufacturer Center API free? Manufacturer Center itself is free for eligible brand manufacturers and the API does not have separate per-call billing; usage is bounded by quota rather than price. ### Is this the same API as Merchant Center? No. Manufacturer Center is for brand manufacturers publishing authoritative data about their own products. Merchant Center is for retailers uploading the offers they sell, which uses the separate Content API for Shopping or the Merchant API. ### Can I limit what my agent is allowed to do with the Manufacturer Center API? Yes. Because your Jentic One instance is self-hosted, your own rules decide which Manufacturer Center operations and credentials the agent can use. Since the account and product are named in the URL path (/v1/{+parent}/products and /v1/{+name}), a rule can pin the agent to a single Manufacturer Center account so it only lists products and certifications there and nothing else. You pick the operations it may call, so destructive ones like deleting a product or a certification stay off the list unless you explicitly add them.