canonical: https://jentic.com/apis/reacherapp.com/reacherapp # Reacherapp Reacher Data API The Reacher Data API exposes a TikTok Shop brand's affiliate creator program: the creators promoting its products, the videos and live streams they post, the GMV each one drives, and the outreach that recruits them. Beyond reporting, it runs the program day to day, approving AI-suggested sample shipments, replying to creators in existing TikTok DM threads, creating outreach and email automations, and managing GMV Max campaigns, usage rights, and CRM tags. Natural-language creator search, P&L and finance reconciliation, and shop health metrics round out the surface, with every call addressed to one or more shops through the x-shop-id header. ## For AI agents Rank TikTok Shop affiliate creators by GMV, find new creators with natural-language search, approve sample requests, reply to creator DMs, and run outreach and email automations for a Reacher-connected shop. ## Scope Does not create TikTok Shop products, process customer orders, or publish videos to TikTok. Use for managing and measuring a TikTok Shop affiliate creator program only. ## Capabilities - Rank affiliate creators by lifetime GMV with POST `/creators/list`, or by GMV inside a date window with POST `/creators/performance` - Build a creator video leaderboard for a campaign window with total_video_gmv and total_units_sold per creator - Search the TikTok creator universe in plain language with POST `/ai-search/creators`, filtered by followers, engagement rate, GMV, and has_email - Approve or dismiss AI-suggested sample requests, up to 50 suggestion_ids per call, with an X-Dry-Run header to validate first - Reply to a creator inside an existing TikTok DM conversation with text, an image, or a product card - Create an email automation targeting a mailing list, creator search filters, or a CRM stage, with a daily send cap - Pull P&L summaries, finance statements, and payment reconciliation for the shop ## Use cases ### Affiliate program assistant through Jentic A brand's agent can run the weekly affiliate routine: pull top creators, review the AI sample suggestions, and answer creator DMs. Through Jentic it searches by intent, receives the matching Reacher operation with its input schema, and calls it with the x-api-key and x-shop-id headers injected by your self-hosted Jentic One instance. Write operations such as sample approval accept X-Dry-Run, so the agent can validate a batch before it ships real samples. Example prompt: Call GET `/samples/suggestions`, then POST `/samples/suggestions/approve` with all_qualifying true and the X-Dry-Run header set to true, and report which suggestions would be approved and which were skipped ### Creator performance reporting Affiliate managers need to know which creators actually sell. POST `/creators/performance` ranks creators by GMV earned inside a date range, defaulting to the last 30 days, while POST `/creators/list` reports lifetime GMV with filters such as min_followers, min_videos, and tags. POST `/videos/leaderboard` aggregates attributed video GMV per creator for a campaign window, optionally limited to product_ids. Example prompt: POST `/creators/performance` with start_date '2026-10-01', end_date '2026-10-31', sort_by 'gmv', sort_dir 'desc', and page_size 20, then list each creator handle with its GMV ### Creator discovery Recruiting new affiliates starts with finding creators who fit the product. POST `/ai-search/creators` takes a natural-language query and filters such as min_followers, min_engagement_rate, categories, and has_email, and searches the creator table for the shop's region. Lookalike, transcript, and video search modes find creators similar to an existing top performer or who have mentioned a topic. Example prompt: POST `/ai-search/creators` with query 'home fitness equipment reviews', min_followers 50000, and has_email true, then return the top ten creators ### Creator outreach and messaging Once creators are found, outreach runs through automations and DMs. POST `/automations/email` requires automation_name, email_account_id, subject, body, and selection_mode, where selection_mode targets a mailing list, search filters, or a CRM stage. For creators already in conversation, the reply operations send text, an image, or a product card into the existing TikTok thread; TikTok does not allow cold-opening a DM. Example prompt: Call GET /email-accounts to choose an email_account_id, then POST `/automations/email` with automation_name 'Q4 recruit', subject, body, and selection_mode 'crm_stage' with the target stage ## Key endpoints | Method | Path | Description | | --- | --- | --- | | GET | `/shops` | List shops the key can access | | POST | `/creators/performance` | Rank creators by GMV in a date range | | POST | `/videos/leaderboard` | Creator video leaderboard | | POST | `/ai-search/creators` | Natural-language creator search | | POST | `/samples/suggestions/approve` | Approve AI sample suggestions | | POST | `/creator-messages/conversations/{creator_handle}/reply` | Reply to a creator DM | | POST | `/automations/email` | Create an email automation | | GET | `/account/limits` | Resolved plan limits per shop | ## Key resources - **Creators** — Affiliate creators with lifetime and date-range GMV, videos, and products - **Samples** — Sample requests and AI suggestions to approve or dismiss - **Creator messages** — TikTok DM conversations and replies - **Automations** — Outreach and email automations with stats and metrics - **AI search** — Natural-language, lookalike, transcript, and video creator search - **GMV Max campaigns** — Campaigns, dashboards, and creative metrics - **P&L and finance** — Profit summaries, statements, payments, and reconciliation ## AI readiness This API is usable in Jentic One now. Its AI-readiness score against Jentic's framework shows where it stands today and where improvements would make it even easier for agents to use. - **Score:** 53 / 100 - **Maturity:** Foundational - **Dimensions:** - Foundational Compliance: 66 / 100 - Developer Experience & Jentic Compatibility: 58 / 100 - AI-Readiness & Agent Experience: 46 / 100 - Agent Usability: 43 / 100 - Security: 50 / 100 - AI Discoverability: 88 / 100 - **View full report:** https://jentic.com/apis/reacherapp.com/reacherapp/scorecard - **How the score is calculated:** https://docs.jentic.com/reference/api-readiness-framework/overview/ - **More about the dimensions:** https://docs.jentic.com/reference/api-readiness-framework/specification/#dimensional-model-overview ### Score it yourself Every API in the directory is allowlisted, so you can re-score it with no key required. - **Score your own API:** https://jentic.com/scorecard.md - **Scoring CLI agent skill:** https://github.com/jentic/jentic-api-scorecard/blob/main/skills/jentic-api-scorecard/SKILL.md ```sh npx @jentic/api-scorecard-cli score ``` ## Why Jentic - **Setup:** Wiring Reacher by hand means sending both the x-api-key and x-shop-id headers, switching between single-shop and multi-shop calls, and adding Idempotency-Key and X-Dry-Run headers on writes. Through Jentic you install once, import the Reacher Data API from the API Directory, store the key once, and your agent calls it. - **Permission scoping:** Reacher carries the shop in a header rather than the URL path, so rules bound which operations your agent may call, not which shop. Where a target sits in the path, such as the creator handle on DM replies or the campaign id on GMV Max metrics, a rule can narrow the agent to that one creator or campaign. You choose the operations it may call, so ones that ship samples or send messages are not included unless you add them. - **Credential handling:** Your Reacher API key is stored once, encrypted, by your own Jentic One instance and injected at execution time. It never enters the agent's prompt, logs, or context. - **Discovery method:** Agents search Jentic by intent such as 'top creators by GMV' or 'approve sample suggestions', and Jentic returns the matching Reacher operation with its input schema so the agent picks the right one without paging through hundreds of operations. ## Related APIs - **TikTok** — TikTok platform API - **Shopify** — Storefront, product, and order management - **HubSpot CRM Objects** — General CRM records for tracking contacts and relationships ## FAQ ### What authentication does the Reacher Data API use? Per its OpenAPI spec, the Reacher Data API uses two header values together: your API key in `x-api-key` (keys start with rk_live_) and the shop to query in `x-shop-id`. The shop header accepts one shop id, a comma-separated list, or 'all', but detail endpoints need a single shop. Through Jentic, the key is stored encrypted by your own Jentic One instance and injected at execution time, so it never enters the agent's context. ### Is there a Reacher MCP server? You don't need an MCP server to give your agent the Reacher Data API. Jentic connects it directly from the API Directory: import it, store your key once, and your agent calls it. With this many operations, on-demand discovery matters: the agent loads only the operation it is about to call instead of every tool definition. ### Can I limit what my agent is allowed to do with the Reacher Data API? Yes. A reporting agent could get a rule that allows only POST `/creators/performance`, POST `/videos/leaderboard`, and GET /shops, so it can rank creators but cannot approve samples, send DMs, or start automations. Every call it makes is logged. ### Can I test a write operation without it taking effect? Yes, on the operations that declare it. Sample approval, DM replies, and email automation creation accept an X-Dry-Run header that validates and echoes the request without acting, and they take an Idempotency-Key header so a retried call is not applied twice. Approving sample suggestions without a dry run ships real samples. ### What is the difference between creators list and creators performance? POST `/creators/list` reports each creator's lifetime GMV for the shop, with filters such as min_shop_gmv, min_followers, and tags. POST `/creators/performance` ranks creators by GMV earned within a date range, defaulting to the last 30 days, and matches the dashboard's Top Creators section. ### What are the rate limits for the Reacher Data API? The OpenAPI spec mentions a separate write rate limit but does not state the numbers. GET `/account/limits` returns the plan limits in force for each shop for CRM, automations, and email automations, which helps size a batch. Check https://docs.reacherapp.com for current request limits. ### How do I rank my top creators through Jentic? Install Jentic One with `curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh`, import the Reacher Data API from the API Directory, and store your API key and shop id. Your agent searches for 'top creators by GMV', receives POST `/creators/performance` with its input schema, and calls it with your date range. To run it on your own infrastructure, install Jentic One from its GitHub repo.