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APIs / Analytics / AB Tasty Integration API
AB Tasty Integration API logo

AB Tasty Integration API

★ Only Publicly Available OpenAPI DocumentAnalyticsProduct AnalyticsapiKey11 EndpointsREST

For Agents

Programmatically create and manage A/B test campaigns, variations, goals, and conversion reports across the AB Tasty experimentation platform via 11 REST endpoints.

Use for: I want to launch an A/B test campaign with two variations, Get the conversion report for an A/B test, List all active AB Tasty campaigns, Create a new conversion goal

Not supported: Does not handle visitor data collection, web analytics tracking, or session replay - use for managing AB Tasty experiment campaigns, goals, and reports only.

Jentic publishes the only available OpenAPI specification for AB Tasty Integration API, keeping it validated and agent-ready. The AB Tasty Integration API exposes campaigns, variations, goals, and reports for AB Tasty's experimentation platform, covering A/B testing, feature flags, and personalization at integration-api.abtasty.com. Eleven endpoints support full CRUD on campaigns and variations, listing and creating goals, and pulling per-campaign and per-variation conversion reports. Authentication is a single API key passed in a header, making it straightforward to wire into deployment pipelines, marketing tools, or AI-driven experimentation workflows.

Jentic One on GithubView OpenAPI Document

Install Jentic One Beta

Connect the AB Tasty Integration API to your agent

Jentic One is a self-hosted execution layer for AI agents. It lets your agent call the AB Tasty Integration API, or any other public or private API you need. You set the rules, the agent never sees your credentials, and every call is logged.

Two steps, two machines. Install the instance in a safe environment, then register your agent from wherever it runs.

1

Step 1: Jentic One Host machine

# On the machine that will host your Jentic One instance:
curl -fsSL "https://jentic.com/install.sh?src=apis&api=%2Fapis%2Fabtasty.com%2Fabtasty" | sh
2

Step 2: Agent machine

# On the machine where your agent runs (keep this separate from the instance):
curl -fsSL "https://jentic.com/install.sh?src=apis&api=%2Fapis%2Fabtasty.com%2Fabtasty" | sh
jentic register       # connects your agent to your Jentic One instance

Jentic One is in public beta. The setup above keeps your agent separate from the instance, which is what you want before using real credentials: an agent running as the same OS user as Jentic One can read its stored keys directly. Just evaluating? A single local install is fine to start. See the secure deployment guide for the tiers.

Capabilities

What an agent can do with AB Tasty Integration API.

Launch a new A/B test campaign with one or more variations from a deployment script

Create or update a conversion goal and attach it to a running campaign

Pull conversion-rate and uplift metrics for a campaign or specific variation

Pause or delete an underperforming campaign without logging into the dashboard

List active campaigns to feed dashboards or feature-flag-style rollouts

Use Cases

Patterns agents use AB Tasty Integration API for, with concrete tasks.

★ CI-driven experiment launch

When a developer merges a feature flag, the deployment pipeline calls POST /campaigns and POST /campaigns/{campaignId}/variations to create a matching A/B test in AB Tasty without anyone clicking through the dashboard. This couples experiment creation to code releases and removes a manual handoff between engineering and growth.

POST /campaigns to create a campaign named 'checkout-cta-test', then POST /campaigns/{campaignId}/variations twice to create control and treatment variations

Slack-bot experiment summary

A nightly job calls GET /reports/campaigns/{campaignId} for each running campaign and posts a Slack summary with conversion rate, uplift, and statistical significance. Saves the growth team from logging into the AB Tasty dashboard every morning.

For each campaignId in the watchlist, call GET /reports/campaigns/{campaignId} and post conversion_rate, uplift, and significance to #experiments

Goal lifecycle management

When a product squad ships a new feature, an internal tool calls POST /goals to create a tracking goal and then attaches it to the relevant campaign. Removes the duplicated step of creating goals manually in the AB Tasty UI.

POST /goals with name='checkout_completed' and type='click', then GET /goals to verify the new goal is listed

AI agent experimentation workflow

An agent tasked with running growth experiments uses Jentic to discover the AB Tasty operations on demand, creates campaigns and variations, then loops on the conversion-report endpoint until significance is reached. Through Jentic the agent never sees the API key directly.

Search Jentic for 'launch an ab test', load POST /campaigns, execute with treatment variations, then poll GET /reports/campaigns/{campaignId} every hour

Key Endpoints

11 endpoints — jentic publishes the only available openapi specification for ab tasty integration api, keeping it validated and agent-ready.

METHOD

PATH

DESCRIPTION

POST

/campaigns

Create a new A/B test campaign

GET

/campaigns

List campaigns

POST

/campaigns/{campaignId}/variations

Create a variation under a campaign

GET

/reports/campaigns/{campaignId}

Get campaign-level conversion report

GET

/reports/variations/{variationId}

Get variation-level conversion report

POST

/goals

Create a conversion goal

POST

/campaigns

Create a new A/B test campaign

GET

/campaigns

List campaigns

POST

/campaigns/{campaignId}/variations

Create a variation under a campaign

GET

/reports/campaigns/{campaignId}

Get campaign-level conversion report

GET

/reports/variations/{variationId}

Get variation-level conversion report

POST

/goals

Create a conversion goal

Why Jentic?

What agents get from Jentic-routed access to this vendor.

Setup

Setup

Wiring the AB Tasty Integration API by hand means holding its X-API-Key header on every request and tracking campaign and variation ids across calls yourself. Through Jentic you install once, import the AB Tasty Integration API from the API Directory, store the API key once, and your agent calls it.

Permission scoping

Permission scoping

AB Tasty puts the campaign id in the URL path (/campaigns/{campaignId}/...), so a rule can pin your agent to one campaign: it can add variations and read that campaign's report and nothing else. You choose the operations it may call, so creating new campaigns or goals is not included unless you add it.

Credential management

Credential isolation

Your AB Tasty API key is stored once, encrypted, by your own Jentic One instance and injected as the X-API-Key header at execution time. It never enters the agent's prompt, logs, or context.

Intent-based discovery

Intent-based discovery

Agents search Jentic by intent such as 'launch an ab test' or 'get a conversion report', and Jentic returns the matching AB Tasty operation with its input schema so the agent calls the right endpoint without browsing the reference docs.

Related APIs

Alternatives and complements available in the Jentic catalogue.

Alternative

Optimizely

→

Experimentation and feature flagging with deeper enterprise tooling

Choose Optimizely when you need feature flag rollouts, multivariate testing, and deeper analytics integrations than AB Tasty's surface offers.

Complementary

LaunchDarkly

→

Feature flag platform optimised for engineering rollouts

Use LaunchDarkly for code-level feature flags and rollouts and AB Tasty for marketing-side A/B tests; the two often complement rather than replace each other.

Alternative

Split

→

Feature flag and experimentation platform with metric-driven rollouts

Choose Split when experimentation must be tied to engineering-defined metrics and you want statistical analysis baked into the rollout flow.

FAQs

Specific to using AB Tasty Integration API through Jentic.

Why is there no official OpenAPI spec for AB Tasty Integration API?

AB Tasty publishes Swagger HTML at integration-api.abtasty.com/swagger but does not distribute a structured OpenAPI specification. Jentic generates and maintains this spec so that AI agents and developers can call AB Tasty Integration API via structured tooling. It is validated against the live API and kept up to date. Get started with Jentic One, the self-hosted execution layer.

What authentication does the AB Tasty Integration API use?

An API key passed via the ApiKeyAuth header on every request. Through Jentic the key is stored encrypted in the vault and injected at execution time, so the agent never sees the raw value.

Can I create A/B test campaigns programmatically with this API?

Yes. POST /campaigns creates a campaign and POST /campaigns/{campaignId}/variations adds variations. You can also update with PUT /campaigns/{campaignId} or remove via DELETE /campaigns/{campaignId}.

What are the rate limits for the AB Tasty Integration API?

AB Tasty publishes per-account rate limits in their dashboard rather than the spec; defaults are typically 60 requests per minute per token. If you need higher throughput for backfill jobs, batch reads of /campaigns and /goals together to stay under the limit.

How do I pull a conversion report through Jentic?

Search Jentic for 'get ab test conversion report', load GET /reports/campaigns/{campaignId}, and execute with the campaign id. Install with pip install jentic and use await client.search, load, execute.

Can I list goals attached to my AB Tasty account?

Yes. GET /goals returns every conversion goal on the account, including the goal type and the campaigns it is attached to. Use it to audit the goal catalogue before creating duplicates.

Can I limit what my agent is allowed to do with the AB Tasty Integration API?

Yes. Because you run Jentic One yourself, your own rules decide which AB Tasty operations and credentials the agent may use. Since the campaign id sits in the URL path (/campaigns/{campaignId}/variations and /reports/campaigns/{campaignId}), you can pin the agent to a single campaign so it only adds variations and reads that campaign's conversion report. Broader operations like creating new campaigns with POST /campaigns or creating goals with POST /goals stay off limits unless you explicitly grant them.

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View OpenAPI Document