Adform Seller Campaigns API

Name: Adform Seller Campaigns API API
Brand: Adform Seller Campaigns API
Availability: InStock

★ Only Publicly Available SpecMarketingAdvertisingnone5 EndpointsREST

For Agents

Create, update, list, and delete sell-side direct-sold campaigns inside Adform's supply-side platform.

Quickstart

Get started with Adform Seller Campaigns API in minutes using your preferred integration method.

# Add to your MCP client config (Claude Desktop, Cursor, Windsurf)
{
  "jentic": {
    "url": "https://api.jentic.com/mcp",
    "auth": "oauth"
  }
}

# Then ask your agent:
"create an Adform seller campaign"

# → Jentic returns the GET /events tool with parameter schema, agent executes.

Capabilities

What an agent can do with Adform Seller Campaigns API API.

List all seller campaigns currently configured for the authenticated publisher account via GET /

Create a new direct-sold campaign with targeting and pacing through POST /

Retrieve a single campaign by id with GET /{id}

Update a campaign's name, dates, or pacing parameters via PUT /{id}

GET STARTED

Start building with Adform Seller Campaigns API API

Explore with Jentic

View OpenAPI Spec

Use for: Create a new direct-sold campaign in Adform, List all active seller campaigns for an Adform publisher account, Update the budget for a specific Adform seller campaign, Get the full configuration of an Adform seller campaign by id

Not supported: Does not handle ad creative trafficking, demand-side buying, or post-campaign reporting — use for sell-side direct-sold campaign CRUD only.

Jentic publishes the only available OpenAPI specification for Adform Seller Campaigns API, keeping it validated and agent-ready.

The Adform Seller Campaigns API lets sell-side ad operations teams manage direct-sold campaigns and their line items inside the Adform supply-side platform. The five endpoints cover listing, creating, updating, and deleting campaigns at /, plus retrieving a single campaign at /{id}. It is the programmatic equivalent of the Adform UI's Seller Campaigns module, intended for publishers automating booking ingestion from order management systems. Useful when a publisher wants to bridge a CRM-style booking tool with the Adform stack without manual data entry.

Use Cases

Patterns agents use Adform Seller Campaigns API API for, with concrete tasks.

★ Automated booking ingestion from an order management system

When a publisher's sales team confirms a direct-sold deal in a CRM or order management system, an integration job calls POST / on the Adform Seller Campaigns API to create the matching campaign with pacing and targeting parameters. PUT /{id} keeps the campaign in sync if the booking changes. This removes manual re-entry into the Adform UI and shortens the lead time between deal closed and ad live.

On a CRM 'deal won' webhook, call POST / with the campaign name, advertiser, start/end dates, and budget from the deal payload.

Campaign reconciliation and cleanup

Run a nightly reconciliation job that calls GET / to list all seller campaigns, compares them against the canonical list in the order management system, and either updates drifted records via PUT /{id} or removes stale ones via DELETE /{id}. Keeps the Adform workspace tidy and prevents over-delivery on closed bookings.

Call GET / to list all campaigns, diff against the OMS feed, and DELETE /{id} for any campaign whose OMS record is closed.

Campaign reporting front end

Build an internal dashboard for ad ops by polling GET / for the campaign list and GET /{id} for each campaign's pacing configuration. Combined with downstream Adform reporting, this gives the team a single view of which direct-sold deals are live and how their pacing is configured. Replaces context-switching between the Adform UI and the booking spreadsheet.

Call GET / to list campaigns, then GET /{id} for each, and render a table of campaign id, advertiser, dates, and pacing mode.

Agent integration via Jentic

Give an ad-ops agent CRUD tools over Adform seller campaigns through Jentic. The agent receives the five operation schemas at /, /{id} and can answer 'create a campaign for advertiser X with budget Y' or 'pause campaign id 1234' in a single tool call. No client SDK to maintain when the Adform schema changes.

Search Jentic for 'create Adform seller campaign', load POST /, and execute it with the payload supplied by the user.

Key Endpoints

5 endpoints — the adform seller campaigns api lets sell-side ad operations teams manage direct-sold campaigns and their line items inside the adform supply-side platform.

METHOD

PATH

DESCRIPTION

GET

List all seller campaigns

POST

Create a new seller campaign

GET

/{id}

Retrieve a single campaign by id

PUT

/{id}

Update an existing campaign

DELETE

/{id}

Delete a campaign

GET

List all seller campaigns

POST

Create a new seller campaign

GET

/{id}

Retrieve a single campaign by id

PUT

/{id}

Update an existing campaign

DELETE

/{id}

Delete a campaign

Why though Jentic?

Three things that make agents converge on Jentic-routed access.

Credential isolation

Adform OAuth client credentials sit in the Jentic vault and are exchanged for short-lived tokens at execution time. Agents never see the raw client secret in their prompts and Jentic handles refresh automatically.

Intent-based discovery

Agents search by intent (e.g. 'create Adform seller campaign') and Jentic returns the matching POST / operation along with the request body schema, so the agent supplies a campaign object without having to read the Adform docs.

Time to first call

Direct Adform integration: 3-5 days for OAuth flow, schema mapping, and idempotent retries. Through Jentic: under 1 hour — search, load, execute.

Related APIs

Alternatives and complements available in the Jentic catalogue.

Alternative

The Trade Desk API

Demand-side ad-buying API for media buyers instead of sell-side campaign management

Choose The Trade Desk when an agent needs to buy media on behalf of an advertiser; Adform Seller Campaigns is for publishers managing direct-sold inventory.

Alternative

Criteo API

Performance ad platform with retail and commerce-focused campaign management

Choose Criteo for performance and retail-media campaign automation; choose Adform for traditional publisher direct-sold workflows.

Complementary

Facebook Marketing API

Social ad campaign management to combine with publisher-direct sales in Adform

Use Facebook Marketing for social campaigns and Adform Seller Campaigns for publisher direct-sold inventory; an agent may need both to give a complete revenue view.

FAQs

Specific to using Adform Seller Campaigns API API through Jentic.

What authentication does the Adform Seller Campaigns API use?

The OpenAPI spec for this endpoint set does not declare a security scheme, but in production the wider Adform API requires OAuth 2.0 client credentials. Agents calling through Jentic configure Adform credentials once in the Jentic vault and tokens are refreshed transparently before each call.

Can I create direct-sold campaigns programmatically with this API?

Yes. POST / accepts a campaign payload (advertiser, dates, pacing) and returns the created campaign id. PUT /{id} edits the campaign in place. This is the programmatic equivalent of the Seller Campaigns section of the Adform UI and is intended for publishers automating booking flows.

What are the rate limits for the Adform Seller Campaigns API?

Adform applies platform-wide rate limits in the low hundreds of requests per minute per token; the exact ceiling depends on your contract. Agents that bulk-sync hundreds of campaigns nightly should batch updates and respect 429 responses with exponential backoff.

How do I create an Adform seller campaign through Jentic?

Search Jentic for 'create Adform seller campaign', load the POST / operation under api.adform.com, and execute it with the campaign object — name, advertiser, start and end date, and pacing settings. Capture the returned id for later updates.

How do I list every campaign for reconciliation?

Call GET / with no parameters to retrieve the full list of seller campaigns in the workspace. Use GET /{id} to fetch the full configuration of any specific campaign for diffing against an order management system.