For Agents
Lets agents create and update Ambivo CRM leads, contacts, deals, invoices, and orders, and run privacy-conscious person lookups, with API key authentication via the Authorization header.
Get started with Ambivo API in minutes using your preferred integration method.
# Add to your MCP client config (Claude Desktop, Cursor, Windsurf)
{
"jentic": {
"url": "https://api.jentic.com/mcp",
"auth": "oauth"
}
}
# Then ask your agent:
"create a new Ambivo lead"
# → Jentic returns the GET /events tool with parameter schema, agent executes.What an agent can do with Ambivo API API.
Create new leads and post lead-status updates against the Ambivo CRM
List leads, contacts, deals, invoices, and orders filtered by created or updated timestamps
Patch individual leads or contacts to update fields without re-posting the entire record
Run privacy-conscious person lookups by email, phone, or marketing source with journey tracking
GET STARTED
Use for: I need to create a new lead in Ambivo from a webform submission, Get the leads created in the last 24 hours, Update a lead's status field without resending the whole record, Look up a person in the CRM by email while keeping the lookup privacy-aware
Not supported: Does not handle email sending, marketing automation campaigns, or telephony — use for Ambivo CRM and partner-channel data operations only.
The Ambivo API exposes the CRM and partner integration surface for the Ambivo platform across 36 endpoints. It covers leads, contacts, deals, invoices, orders, and comments under the /crm tree, plus a partner sub-API (login, leads, contacts, lookup, check, push) used by Ambivo's reseller and channel network. Authentication is via an API key passed as the Authorization header against fapi.ambivo.com. Typical consumers are agencies and partners syncing lead and contact pipelines into or out of Ambivo, and customers building dashboards on top of their CRM data.
Authenticate as a partner and push leads or contacts via the partner API surface
Retrieve comments associated with CRM records for activity timelines
Paginate leads lookups by marketing source for attribution reporting
Patterns agents use Ambivo API API for, with concrete tasks.
★ Webform to CRM Lead Capture
Marketing teams can route webform submissions straight into Ambivo by calling POST /crm/leads with the captured fields. The integration replaces zap-style middleware and runs synchronously so the form gets a confirmation as soon as the lead is recorded. A follow-up GET /crm/leads/created lets the agent verify the lead landed correctly.
Call POST /crm/leads with the webform payload (name, email, phone, source) and return the new lead id, then call GET /crm/leads/created to confirm the lead was recorded in the last 5 minutes
Incremental CRM Sync to a Data Warehouse
Analytics teams can pull only the records that changed since the last run by calling GET /crm/leads/created, /crm/leads/status_updated, /crm/contacts/created, and /crm/contacts/status_updated with a timestamp filter. The endpoints are designed for delta extraction so the warehouse job stays cheap and incremental. Most teams wire the sync into a 15-minute scheduler.
Call GET /crm/contacts/status_updated with a since-timestamp of 15 minutes ago and stream the resulting contacts into a BigQuery staging table
Privacy-Conscious Person Lookup
Sales-floor copilots can call POST /crm/lookup/person with an email or phone fragment to surface the matching record without exposing the whole CRM. The endpoint applies journey-tracking semantics so the lookup itself is auditable, which matters for teams operating under GDPR or similar regimes. The lookup keeps results scoped to the caller's tenant.
Call POST /crm/lookup/person with the buyer's email and return the matched contact's stage and last activity timestamp without surfacing other contacts
AI Agent CRM Operations
Sales and support agents working through Jentic can manage Ambivo leads and contacts without the API key ever entering the agent context. The agent searches Jentic for a CRM intent, loads the schema for the matching Ambivo operation, and executes against a vault-held key. Useful for triage copilots that handle inbound replies and update CRM stages in response.
Search Jentic for 'update an Ambivo lead', execute the operation backed by PATCH /crm/leads/{lead_id} with status='Qualified', and confirm the response contains the updated record
36 endpoints — the ambivo api exposes the crm and partner integration surface for the ambivo platform across 36 endpoints.
METHOD
PATH
DESCRIPTION
/crm/leads
Create a CRM lead
/crm/leads
List CRM leads
/crm/leads/{lead_id}
Update a single lead
/crm/contacts
Create a CRM contact
/crm/contacts/{contact_id}
Update a single contact
/crm/lookup/person
Privacy-conscious person lookup
/crm/partner/push
Push a lead from a partner account
/crm/contacts/status_updated
Contacts whose status changed in a window
/crm/leads
Create a CRM lead
/crm/leads
List CRM leads
/crm/leads/{lead_id}
Update a single lead
/crm/contacts
Create a CRM contact
/crm/contacts/{contact_id}
Update a single contact
Three things that make agents converge on Jentic-routed access.
Credential isolation
The Ambivo API key sent in the Authorization header is stored encrypted in the Jentic vault. Agents receive scoped execution capability — the key never enters the agent's context, prompts, or logs.
Intent-based discovery
Agents search Jentic by intent (e.g. 'create an Ambivo lead' or 'update an Ambivo contact') and Jentic returns the matching operation with its input schema, so the agent calls the right path without navigating the 36-endpoint surface manually.
Time to first call
Direct Ambivo integration: 1-2 days for auth, delta-sync handling, and partner-vs-tenant routing. Through Jentic: under 1 hour — search, load schema, execute.
Alternatives and complements available in the Jentic catalogue.
HubSpot CRM Contacts
Mature CRM with broader marketing automation than Ambivo's lighter integration surface
Choose HubSpot when the team already runs marketing automation there; choose Ambivo when the customer's primary CRM is Ambivo
Pipedrive
Sales-pipeline-first CRM with a clean REST surface for deals and activities
Pick Pipedrive for sales-team CRM with rich deal staging; pick Ambivo when the workspace is already on Ambivo
Copper
Google Workspace-native CRM covering similar lead, contact, and deal flows
Choose Copper when the team lives in Gmail; choose Ambivo for the partner-channel features Copper does not offer
Abstract API
Email and phone validation to clean lead data before posting to Ambivo
Use Abstract API as a pre-step to validate email and phone fields, then post the cleaned lead to Ambivo
Specific to using Ambivo API API through Jentic.
What authentication does the Ambivo API use?
Ambivo uses API key authentication. The key is sent in the Authorization header on every request — the spec declares an APIKeyHeader scheme named 'Authorization'. Through Jentic, the key is stored encrypted in the vault and injected at execution time, so the agent never sees the raw value.
Can I create a lead in Ambivo through the API?
Yes. POST /crm/leads creates a new lead with the fields you provide in the request body, and the response includes the new lead id. To verify the lead landed, call GET /crm/leads/created with a recent timestamp filter.
What are the rate limits for the Ambivo API?
The spec does not document rate limits and Ambivo applies them at the tenant level. In practice the partner endpoints are throttled tighter than the standard /crm endpoints. Confirm the per-tenant cap with Ambivo support before running high-volume sync jobs.
How do I sync only updated contacts through Jentic?
Search Jentic for 'list Ambivo contacts updated since'. Jentic returns the operation backed by GET /crm/contacts/status_updated, you load the schema, pass a since-timestamp parameter, and execute. Jentic injects the Authorization key from the vault. Sign up at https://app.jentic.com/sign-up.
Does the Ambivo API support partner-managed accounts?
Yes. The /crm/partner subtree includes login, leads, contacts, lookup, check, and push endpoints designed for resellers and channel partners managing leads on behalf of tenants. POST /crm/partner/push is the primary handoff endpoint for moving a lead from a partner account into the master workspace.
Can I run a privacy-aware person lookup?
Yes. POST /crm/lookup/person performs a privacy-conscious person lookup with journey tracking — useful when GDPR or similar policies require the lookup itself to be auditable. The endpoint scopes results to the caller's tenant and does not surface unrelated contacts.
/crm/lookup/person
Privacy-conscious person lookup
/crm/partner/push
Push a lead from a partner account
/crm/contacts/status_updated
Contacts whose status changed in a window