For Agents
Send SMS messages, manage contacts and lists, and track delivery and replies through the Cellcast Australian SMS gateway. Maintain opt-out lists and read credit usage history.
Get started with Cellcast SMS API in minutes using your preferred integration method.
# Add to your MCP client config (Claude Desktop, Cursor, Windsurf)
{
"jentic": {
"url": "https://api.jentic.com/mcp",
"auth": "oauth"
}
}
# Then ask your agent:
"send an SMS through Cellcast"
# → Jentic returns the GET /events tool with parameter schema, agent executes.What an agent can do with Cellcast SMS API API.
Send single or bulk SMS messages to Australian mobile numbers via /sms/send
Pull SMS send history and inbound responses for delivery tracking and reply handling
Manage contacts and contact lists with create, update, and delete operations
Maintain an opt-out list to suppress contacts who have requested no further messages
GET STARTED
Use for: I need to send a bulk SMS to a list of contacts, Get the SMS send history for the last 24 hours, Read incoming SMS responses on a Cellcast number, Create a new contact in Cellcast
Not supported: Does not handle voice calls, email, or push notifications — use for SMS and MMS messaging on the Cellcast Australian gateway only.
Jentic publishes the only available OpenAPI document for Cellcast SMS API, keeping it validated and agent-ready.
Jentic publishes the only available OpenAPI specification for the Cellcast SMS API, keeping it validated and agent-ready. Cellcast is an Australian SMS and MMS messaging provider used for bulk send, two-way messaging, and customer notifications. The v4 API exposes endpoints for sending SMS, reading send history and inbound responses, managing contacts and contact lists, maintaining an opt-out list, and handling credit recharge packages and transactions. Authentication is a single APPKEY header.
Purchase recharge packages and read transaction and credit-usage history
Read account details and update payment information for the SMS account
Patterns agents use Cellcast SMS API API for, with concrete tasks.
★ Bulk SMS Campaign Send with Suppression
Marketing teams send bulk campaign messages to thousands of Australian mobile numbers and need to suppress opted-out recipients before each send. An agent reads the opt-out list, removes those numbers from the contact list, and posts the campaign to /sms/send. Send history is then polled to confirm delivery counts.
GET /optout/list to fetch suppressions, then POST /sms/send with the cleaned recipient list and campaign body
Two-Way SMS Customer Service
Customer-service teams use a dedicated Cellcast number for two-way conversations with customers. An agent polls /sms/responses for inbound messages, routes them to the right human agent or chatbot, and posts replies via /sms/send. This turns a single Cellcast number into the SMS channel for a full support workflow.
Poll GET /sms/responses every minute, classify each message, and POST /sms/send with the appropriate reply
Contact List Maintenance
Customer data teams keep Cellcast contact lists in sync with the source-of-truth CRM so campaigns target the latest segments. Agents call /contact/create, /contact/update, and /list/create to mirror CRM changes, then verify with /contact/list and /list. This keeps audience segments fresh without a manual export-import.
Diff the CRM contact set against GET /contact/list and apply additions via POST /contact/create and updates via PUT /contact/update
AI Agent Integration via Jentic
An operations agent uses Jentic to send SMS notifications as one step in a larger workflow that also touches CE event data, calendaring, or finance APIs. Cellcast credentials stay in the encrypted vault while the agent triggers /sms/send through scoped execution.
Use Jentic to search 'send an SMS through Cellcast', load the schema for POST /sms/send, and execute with the recipient and body
23 endpoints — jentic publishes the only available openapi specification for the cellcast sms api, keeping it validated and agent-ready.
METHOD
PATH
DESCRIPTION
/sms/send
Send an SMS message
/sms/history
View SMS send history
/sms/responses
Get inbound SMS responses
/contact/create
Create a contact
/optout/list
View opted-out contacts
/recharge/purchase
Purchase a recharge package
/account/details
View account details
/sms/send
Send an SMS message
/sms/history
View SMS send history
/sms/responses
Get inbound SMS responses
/contact/create
Create a contact
/optout/list
View opted-out contacts
Three things that make agents converge on Jentic-routed access.
Credential isolation
Cellcast APPKEYs are stored encrypted in the Jentic vault. The agent triggers /sms/send and contact endpoints through scoped execution requests; the raw APPKEY header value never enters the agent context.
Intent-based discovery
Agents search Jentic by intent (e.g., 'send a bulk SMS in Australia') and Jentic returns the Cellcast /sms/send operation along with related opt-out and contact list calls needed in the workflow.
Time to first call
Direct Cellcast integration: half a day to a day for auth, send payload shaping, and reply polling. Through Jentic: under 30 minutes — search, load schema, execute.
Alternatives and complements available in the Jentic catalogue.
BulkSMS API
Global bulk SMS gateway with similar contact and send endpoints
Choose BulkSMS when the customer needs cross-border SMS coverage; choose Cellcast for Australia-first flows
MessageBird SMS API
Global multi-channel messaging API including SMS, WhatsApp, and voice
Choose MessageBird when the customer needs cross-border SMS or omnichannel; choose Cellcast for Australia-only flows
CE-Go API
Continuing education event registration data that pairs well with SMS reminders
Pair Cellcast with CE-Go to send SMS event reminders to CE registrants
Specific to using Cellcast SMS API API through Jentic.
Why is there no official OpenAPI spec for the Cellcast SMS API?
Cellcast publishes API documentation pages but not a structured OpenAPI artifact. Jentic generates and maintains this spec so that AI agents and developers can call Cellcast SMS API via structured tooling. It is validated against the live API and kept up to date. Get started at https://app.jentic.com/sign-up.
What authentication does the Cellcast SMS API use?
Cellcast uses an APPKEY header — a single application key that authenticates each request. Through Jentic the APPKEY value sits in the encrypted vault and is injected at execution time, so the agent never holds it directly.
Can I send bulk SMS to Australian numbers with Cellcast?
Yes. POST /sms/send accepts a list of recipient numbers and the message body. Combine with /optout/list before each send to suppress opted-out numbers and stay compliant with Australian SPAM Act consent rules.
What are the rate limits for the Cellcast SMS API?
The OpenAPI spec does not declare a numeric rate limit. Cellcast enforces fair-use throttling at the APPKEY level and meters credits per message. Plan bulk campaigns against your credit balance and back off on 429 responses.
How do I send an SMS through Jentic?
Search Jentic for 'send an SMS through Cellcast', load the schema for POST /sms/send, and execute with the recipient number and message body. Inbound replies can be polled via GET /sms/responses in the same agent.
Is the Cellcast SMS API free?
API access is free; messages are billed per credit. Buy credits via /recharge/purchase or pre-purchased packages on cellcast.com.au — there is no per-call API charge beyond message credits.
/recharge/purchase
Purchase a recharge package
/account/details
View account details