For Agents
Automate coaching workflows on Coachful — create tasks, habits, messages, invoices, and program enrolments, plus subscribe to client-event webhooks.
Get started with Coachful Zapier API in minutes using your preferred integration method.
# Add to your MCP client config (Claude Desktop, Cursor, Windsurf)
{
"jentic": {
"url": "https://api.jentic.com/mcp",
"auth": "oauth"
}
}
# Then ask your agent:
"create a Coachful task for a client"
# → Jentic returns the GET /events tool with parameter schema, agent executes.What an agent can do with Coachful Zapier API API.
Subscribe to Coachful events via POST /api/zapier/hooks and unsubscribe with DELETE /api/zapier/hooks/{hookId}
Poll for recent events with GET /api/zapier/triggers/{event} when webhooks are not viable
Create tasks, habits, posts, messages, and invoices for clients via dedicated /api/zapier/actions endpoints
Enrol a client in a program or grant a resource through /api/zapier/actions/enroll-in-program and /grant-resource
GET STARTED
Use for: Create a task for a Coachful client, Send a message to a coaching client, Enrol a client in a Coachful program, I need to subscribe to new-client webhooks on Coachful
Not supported: Does not handle video session hosting, payment card processing, or course-content delivery — use for Coachful client, task, habit, message, invoice, and enrolment automation only.
Jentic publishes the only available OpenAPI document for Coachful Zapier API, keeping it validated and agent-ready.
Jentic publishes the only available OpenAPI specification for Coachful Zapier API, keeping it validated and agent-ready. The API exposes the integration surface that Coachful uses for its Zapier app — webhook subscriptions, polling triggers for recent events, action endpoints for creating tasks, habits, messages, posts, and invoices, and search endpoints for finding clients and listing programs, cohorts, channels, and resources. It is built for automation use cases on top of the Coachful coaching platform rather than for building a full client-facing app.
Find clients by email and list programs, cohorts, resources, channels, and check-in flows via the /api/zapier/searches endpoints
Patterns agents use Coachful Zapier API API for, with concrete tasks.
★ Onboarding Automation for New Clients
Automate coaching client onboarding by listening for a new-client event, then chaining create-task, grant-resource, and enroll-in-program actions in one workflow. POST /api/zapier/hooks subscribes to the event and the action endpoints turn an inbound signup into a full onboarding sequence without manual coach effort. End-to-end setup typically takes a few hours.
Subscribe to the new-client event via POST /api/zapier/hooks, then on each event call /api/zapier/actions/create-task and /api/zapier/actions/enroll-in-program.
Billing and Invoice Sync
Generate Coachful invoices from upstream events such as a Stripe subscription renewal or a CRM stage change. POST /api/zapier/actions/create-invoice issues the invoice for the matched client, while GET /api/zapier/searches/find-client locates the client record by email. This keeps the coaching ledger in sync with whichever payments or CRM tool is the source of truth.
Find the client with email alex@example.com via GET /api/zapier/searches/find-client, then issue an invoice for $200 via POST /api/zapier/actions/create-invoice.
Habit and Check-in Reinforcement
Push habits and check-in prompts to clients on a schedule or in response to external events. POST /api/zapier/actions/create-habit assigns a new habit and the check-in flow listings under /api/zapier/searches/list-checkin-flows let an automation pick the right flow before sending a message via /api/zapier/actions/send-message. Useful for fitness, nutrition, and wellness coaches.
Create a daily water-intake habit for client id 123 via POST /api/zapier/actions/create-habit and then send a kickoff message with /api/zapier/actions/send-message.
AI Agent Coaching Workflows via Jentic
An AI assistant for a coaching business uses Jentic to discover and call Coachful's automation surface without storing the X-API-Key directly. The agent searches for 'enrol a client in a program', loads the schema, and executes — Jentic injects credentials at execution time and respects the documented 100 reads/min and 30 writes/min limits.
Use Jentic to search for 'enrol a Coachful client', load the POST /api/zapier/actions/enroll-in-program schema, and enrol client id 42 in program id 7.
18 endpoints — jentic publishes the only available openapi specification for coachful zapier api, keeping it validated and agent-ready.
METHOD
PATH
DESCRIPTION
/api/zapier/hooks
Subscribe to a Coachful event
/api/zapier/actions/create-task
Create a task for a client
/api/zapier/actions/send-message
Send a message to a client
/api/zapier/actions/create-invoice
Create an invoice for a client
/api/zapier/actions/enroll-in-program
Enrol a client in a coaching program
/api/zapier/searches/find-client
Find a client by email
/api/zapier/searches/list-programs
List all programs
/api/zapier/hooks
Subscribe to a Coachful event
/api/zapier/actions/create-task
Create a task for a client
/api/zapier/actions/send-message
Send a message to a client
/api/zapier/actions/create-invoice
Create an invoice for a client
/api/zapier/actions/enroll-in-program
Enrol a client in a coaching program
Three things that make agents converge on Jentic-routed access.
Credential isolation
The X-API-Key value is stored encrypted in the Jentic vault. Agents call Coachful operations without ever receiving the raw key — Jentic injects it at execution time and enforces the documented 100 reads/min and 30 writes/min rate limits.
Intent-based discovery
Agents search by intent (e.g. 'enrol a client in a program' or 'send a coaching message') and Jentic returns the matching Coachful action with its input schema, so the agent can call the right endpoint without reading the Zapier integration docs.
Time to first call
Direct Coachful integration: half a day to wire up auth, webhook subscription, and the action endpoints. Through Jentic: under one hour — search, load schema, execute.
Alternatives and complements available in the Jentic catalogue.
upcoach
upcoach is a coaching-business platform with overlapping client and program features.
Choose upcoach when the coaching business already runs on upcoach; otherwise stay on Coachful's surface.
Teachable
Teachable focuses on selling courses and digital products to learners.
Use Teachable when the workflow centres on course sales and lessons; use Coachful for ongoing one-to-one coaching.
Circle
Circle hosts the community space many coaching businesses use alongside Coachful.
Use Circle for community discussion and Coachful for tasks, habits, and 1:1 coaching automation in the same workflow.
Calendly
Calendly handles session scheduling for coaches.
Use Calendly to book sessions and trigger Coachful actions (create-task, send-message) on the booked event.
Specific to using Coachful Zapier API API through Jentic.
Why is there no official OpenAPI spec for Coachful Zapier API?
Coachful does not publish an OpenAPI specification on its developer site. Jentic generates and maintains this spec so that AI agents and developers can call Coachful Zapier API via structured tooling. It is validated against the live API and kept up to date. Get started at https://app.jentic.com/sign-up.
What authentication does the Coachful Zapier API use?
The API uses an API-key scheme called ApiKeyAuth, sent as the X-API-Key header on every request. Through Jentic the key is stored encrypted in the vault and injected at execution time, so an agent never sees the raw value.
Can I create tasks and habits for clients with the Coachful Zapier API?
Yes. POST /api/zapier/actions/create-task creates a task and POST /api/zapier/actions/create-habit assigns a habit, each scoped to a specific client id. Use GET /api/zapier/searches/find-client to look the client up by email if you only have the address.
What are the rate limits for the Coachful Zapier API?
Coachful enforces 100 read requests per minute and 30 write requests per minute per API key, as declared on the X-API-Key security scheme. High-volume automations should batch reads into search endpoints rather than per-record polls.
How do I enrol a client in a program through Jentic?
Search Jentic for 'enrol a Coachful client', load the POST /api/zapier/actions/enroll-in-program schema, and execute with the client id and program id. Install the SDK with pip install jentic and call it via the async client.
Does the API support real-time webhooks or only polling?
Both. POST /api/zapier/hooks subscribes a target URL to a specific event for real-time delivery, and DELETE /api/zapier/hooks/{hookId} removes the subscription. If webhooks are blocked, GET /api/zapier/triggers/{event} returns recent events for polling.
/api/zapier/searches/find-client
Find a client by email
/api/zapier/searches/list-programs
List all programs