Display & Video 360 API

Name: Display & Video 360 API API
Brand: Display & Video 360 API
Availability: InStock

✓ Official Vendor SpecMarketingAdvertisingoauth2150 EndpointsREST

For Agents

Plan, activate, and optimise programmatic media buying across DSP campaigns, line items, creatives, and audiences.

Quickstart

Get started with Display & Video 360 API in minutes using your preferred integration method.

# Add to your MCP client config (Claude Desktop, Cursor, Windsurf)
{
  "jentic": {
    "url": "https://api.jentic.com/mcp",
    "auth": "oauth"
  }
}

# Then ask your agent:
"create a Display and Video 360 line item"

# → Jentic returns the GET /events tool with parameter schema, agent executes.

Capabilities

What an agent can do with Display & Video 360 API API.

Create insertion orders and line items with bid strategies and pacing

Upload creatives and assign them to line items across formats

Manage first-party audiences, channels, and negative keyword lists

Configure inventory sources and deal IDs for guaranteed and PMP buys

GET STARTED

Start building with Display & Video 360 API API

Explore with Jentic

View OpenAPI Document

Use for: I need to create a Display & Video 360 line item with a CPM bid strategy, List all campaigns under a DV360 advertiser, Upload a video creative to a DV360 advertiser, Update targeting on a line item across geographies

Not supported: Does not handle ad serving, floodlight conversions, or search ads — use for Display & Video 360 programmatic buying and trading only.

Google Display & Video 360 (DV360) is the demand-side platform for programmatic media buying across display, video, audio, and connected TV. The API exposes advertisers, campaigns, insertion orders, line items, creatives, audiences, channels, and inventory sources so trading desks can automate planning, activation, optimisation, and reporting at scale. With 150 endpoints, it covers the full workflow from advertiser setup through bid strategy and creative trafficking on the buy side.

Use Cases

Patterns agents use Display & Video 360 API API for, with concrete tasks.

★ Programmatic Campaign Activation

Trading desks use DV360 API to spin up entire campaign trees programmatically — advertiser, campaign, insertion orders, line items, creatives — instead of clicking through the UI. The /v2/advertisers/{advertiserId}/campaigns and /lineItems endpoints accept structured payloads that mirror the planning brief, so a 50-line-item launch goes out in minutes.

Create a Standard line item under campaign 12345 for advertiser 67890 with a CPM bid of $5, daily budget $100, and a frequency cap of 3 per user per day.

Bulk Targeting Updates

When a brand-safety event or creative refresh demands updating hundreds of line items, the bulk-edit endpoints under /v2/advertisers/{advertiserId}/lineItems:bulkEditAssignedTargetingOptions let traders apply geo, content category, and viewability changes in a single call. This avoids manual rework and keeps the live campaign aligned with policy.

Bulk-edit assigned targeting on line items 100, 101, 102 under advertiser 67890 to exclude content category news and add geo target US-CA.

Audience and Channel Management

Use the audiences and channels endpoints to maintain first-party data activations and inventory channels at scale. List existing audiences before activating, create channels grouped by inventory quality, and assign them to line items so spend flows to the right placements without one-off UI work.

List all audiences under advertiser 67890 with type FIRST_PARTY, then assign audience 9999 as a positive targeting option to line item 200.

Agent-Driven Pacing Audits

Through Jentic, an AI agent can sweep all active campaigns each morning, list under-pacing line items via the DV360 API, and surface a pacing report to the trader. Credentials are scoped per agent run by the MAXsystem vault — the trader sees a ranked list of line items needing attention without exposing OAuth secrets.

Use Jentic to list line items for advertiser 67890 with status ENTITY_STATUS_ACTIVE, fetch their pacing data, and return a list of those pacing below 70 percent of plan.

Key Endpoints

150 endpoints — google display & video 360 (dv360) is the demand-side platform for programmatic media buying across display, video, audio, and connected tv.

METHOD

PATH

DESCRIPTION

GET

/v2/advertisers

List advertisers accessible to the caller

GET

/v2/advertisers/{+advertiserId}/campaigns

List campaigns under an advertiser

POST

/v2/advertisers/{+advertiserId}/lineItems

Create a new line item

GET

/v2/advertisers/{+advertiserId}/channels

List inventory channels for an advertiser

GET

/v2/advertisers/{+advertiserId}/assets

List creative assets for an advertiser

GET

/v2/advertisers

List advertisers accessible to the caller

GET

/v2/advertisers/{+advertiserId}/campaigns

List campaigns under an advertiser

POST

/v2/advertisers/{+advertiserId}/lineItems

Create a new line item

GET

/v2/advertisers/{+advertiserId}/channels

List inventory channels for an advertiser

GET

/v2/advertisers/{+advertiserId}/assets

List creative assets for an advertiser

Why though Jentic?

Three things that make agents converge on Jentic-routed access.

Credential isolation

Google OAuth tokens for DV360 are stored encrypted in the Jentic vault (MAXsystem). Agents receive scoped, short-lived tokens with display-video scope only — service-account keys never enter the agent runtime.

Intent-based discovery

Agents search by intent (e.g., 'create a DV360 line item') and Jentic returns the matching lineItems.create operation with its parameter schema across the 150-endpoint surface.

Time to first call

Direct DV360 integration: 5-10 days for OAuth, advertiser/campaign/lineItem CRUD, bulk targeting, and creative upload flows. Through Jentic: under 1 hour — search, load schema, execute.

Related APIs

Alternatives and complements available in the Jentic catalogue.

Complementary

DoubleClick Bid Manager API

Reporting API that pairs with DV360 trading operations

Use Bid Manager for delivery and pacing reports; use DV360 for campaign and line item management.

Complementary

Campaign Manager 360 API

Ad-server side that handles trafficking and floodlight conversions

Use Campaign Manager 360 for ad-server trafficking and floodlight; use DV360 for DSP-side buying and bidding.

Alternative

Authorized Buyers API

RTB-level bidder integration — lower-level than DV360

Choose Authorized Buyers to operate a custom bidder; choose DV360 for a managed DSP with bid strategies and creative management.

FAQs

Specific to using Display & Video 360 API API through Jentic.

What authentication does the Display & Video 360 API use?

OAuth 2.0 with the display-video and doubleclickbidmanager scopes. Through Jentic, OAuth tokens are scoped per agent run and stored encrypted in the MAXsystem vault, so service-account JSON keys never enter the agent runtime.

Can I bulk-edit line item targeting through the API?

Yes. The lineItems:bulkEditAssignedTargetingOptions endpoint under /v2/advertisers/{advertiserId} accepts a list of line item IDs plus add/remove targeting payloads, applying changes in one transactional call.

What are the rate limits for the DV360 API?

DV360 enforces a default of 240 queries per minute per project per advertiser, with stricter limits on bulk and creative-upload endpoints. Quotas are visible in the Google Cloud Console and can be raised on request for high-volume traders.

How do I list line items through Jentic?

Search 'list DV360 line items', load the schema for /v2/advertisers/{advertiserId}/lineItems, then execute it with your advertiser ID. Jentic returns the parsed line item array with bid strategy and pacing fields.

Does DV360 support Connected TV and audio buying?

Yes. Line items support video and audio formats including CTV, with creative formats and inventory sources tagged for those environments. The same lineItem and creative endpoints handle the full set of formats.

Is the Display & Video 360 API free?

DV360 itself is enterprise-licensed through Google Marketing Platform (sales-led) — there is no usage charge for the API on top of the platform fee. Underlying media spend is charged separately through invoicing.