GrooveApps API

Name: GrooveApps API API
Brand: GrooveApps API
Availability: InStock

★ Only Publicly Available OpenAPI DocumentMarketingMarketing Automationoauth29 EndpointsREST

For Agents

Register and trigger third-party plugin integrations on a GrooveDigital marketing account through the groovecm.com endpoint surface.

Quickstart

Get started with GrooveApps API in minutes using your preferred integration method.

# Add to your MCP client config (Claude Desktop, Cursor, Windsurf)
{
  "jentic": {
    "url": "https://api.jentic.com/mcp",
    "auth": "oauth"
  }
}

# Then ask your agent:
"register a plugin integration on a Groove account"

# → Jentic returns the GET /events tool with parameter schema, agent executes.

Capabilities

What an agent can do with GrooveApps API API.

Invoke any configured plugin type with /groovedigital/plugins/call/{plugin_type}

Invoke a specific integration by id with /groovedigital/plugins/call/{plugin_type}/{integration_id}

Trigger Zapier integrations with POST /groovedigital/plugins/call/zapier/{integration_id}

GET STARTED

Start building with GrooveApps API API

Explore with Jentic

View OpenAPI Document

Use for: Register a new plugin integration on a Groove account, Trigger a Zapier integration on a Groove account, List active Groove plugin integrations, Call a Groove plugin by type

Not supported: Does not handle email composition, landing page editing, or storefront design — use for plugin integration registration and invocation on a GrooveDigital account only.

Jentic publishes the only available OpenAPI document for GrooveApps API, keeping it validated and agent-ready.

The groovecm.com mirror of the GrooveApps API exposes the GrooveDigital plugin integration layer — used by GroovePages, GrooveSell, and GrooveMail. Agents can register plugin integrations, invoke them by type or by integration ID, route Zapier-style webhook calls, and list installable components and active integrations. Authentication is OAuth 2.0 with the resource owner password grant.

Use Cases

Patterns agents use GrooveApps API API for, with concrete tasks.

★ Plugin Integration Lifecycle

Register, invoke, and remove plugin integrations on a GrooveDigital account. The agent uses POST /groovedigital/plugins/add to create the integration, /groovedigital/plugins/call to invoke it, and DELETE /groovedigital/plugins/delete to clean up. This is the full lifecycle exposed by the GrooveApps integration layer.

Call POST /groovedigital/plugins/add, store the returned integration_id, and verify it appears in GET /groovedigital/plugins/integrations/list.

Webhook Routing via Zapier

Use a Groove account as the entry point for downstream Zapier zaps. The agent calls POST /groovedigital/plugins/call/zapier/{integration_id} to fire the configured zap, keeping orchestration centralised in Groove rather than scattered across services.

Trigger the Zap by calling POST /groovedigital/plugins/call/zapier/{integration_id} with the event payload.

Configured Integration Inventory

List every configured integration on a Groove account for governance — useful before a security review or when reconciling against an internal catalogue. Agents call /integrations/list and /components/list to capture both active integrations and what was theoretically installable.

Call GET /groovedigital/plugins/integrations/list, format the result as a CSV, and email it to the integration owner.

AI Agent Marketing Automation

An ops agent uses Jentic to manage Groove plugins on behalf of a marketing team — adding new integrations, invoking them, and removing ones the team no longer uses. The Jentic discovery layer means the agent does not need to read the GrooveApps OpenAPI spec by hand.

Search Jentic for 'add a Groove plugin integration', load the POST /groovedigital/plugins/add schema, and execute with the plugin payload.

Key Endpoints

9 endpoints — the groovecm.

METHOD

PATH

DESCRIPTION

POST

/groovedigital/plugins/add

POST

/groovedigital/plugins/call/{plugin_type}

Call a plugin by type

POST

/groovedigital/plugins/call/{plugin_type}/{integration_id}

Call a plugin integration by id

POST

/groovedigital/plugins/call/zapier/{integration_id}

Trigger a Zapier integration

DELETE

/groovedigital/plugins/delete/{plugin_type}/{integration_id}

Delete a plugin integration

GET

/groovedigital/plugins/components/list

List installable plugin components

GET

/groovedigital/plugins/integrations/list

List active plugin integrations

POST

/groovedigital/plugins/add

POST

/groovedigital/plugins/call/{plugin_type}

Call a plugin by type

POST

/groovedigital/plugins/call/{plugin_type}/{integration_id}

Call a plugin integration by id

POST

/groovedigital/plugins/call/zapier/{integration_id}

Trigger a Zapier integration

DELETE

/groovedigital/plugins/delete/{plugin_type}/{integration_id}

Delete a plugin integration

Why though Jentic?

Three things that make agents converge on Jentic-routed access.

Credential isolation

Groove's OAuth resource-owner password credentials live encrypted in the Jentic MAXsystem vault. The executor performs the token exchange and injects the bearer at call time, so user passwords never enter the agent's prompt or logs.

Intent-based discovery

Agents express intents like 'add a Groove plugin' or 'trigger a Groove Zapier integration' and Jentic returns the matching operation with its parameter schema, so the agent calls the right endpoint without parsing the GrooveApps spec.

Time to first call

Direct integration: 1-2 days to wire OAuth password grant, integration_id management, and plugin invocation. Through Jentic: minutes — search, load schema, execute.

Related APIs

Alternatives and complements available in the Jentic catalogue.

Alternative

GrooveApps API (groove.cm)

Same GrooveApps API mirrored under the groove.cm vendor domain.

Use the vendor domain that matches the user's Groove account URL.

Complementary

Mailchimp Marketing API

Email marketing platform commonly downstream of Groove plugin events.

Pair Mailchimp with Groove when the agent needs to push Groove plugin events into an email audience.

Complementary

Klaviyo API

E-commerce messaging platform that's a frequent Groove integration target.

Use Klaviyo when the downstream is e-commerce messaging tied to Groove customer events.

FAQs

Specific to using GrooveApps API API through Jentic.

What authentication does the GrooveApps API use?

OAuth 2.0 with the resource owner password grant against api.groovepages.com/auth/token, scoped to 'user' or 'admin'. Through Jentic, the credentials sit in the MAXsystem vault and the bearer token is injected at call time so user passwords never enter the agent's context.

Can I trigger a Zapier integration with this API?

Yes. POST /groovedigital/plugins/call/zapier/{integration_id} fires the Zap configured against that integration. The integration_id is returned by a prior POST /groovedigital/plugins/add.

What are the rate limits for the GrooveApps API?

The spec does not declare explicit rate limits — GrooveDigital enforces them at the account level. Production agents should retry 429 responses with exponential backoff and log Retry-After headers when present.

How do I list configured integrations through Jentic?

Search Jentic for 'list configured Groove integrations', load the GET /groovedigital/plugins/integrations/list schema, and execute. Jentic injects the OAuth bearer token from the vault, so the agent only handles the response.

Is the groovecm.com endpoint different from groove.cm?

No — it is the same GrooveApps API mirrored under a second vendor domain. Use whichever domain matches the user's Groove account; the path surface and auth scheme are identical.

How do I remove an unused plugin integration?

Call DELETE /groovedigital/plugins/delete/{plugin_type}/{integration_id} with the plugin type and the integration_id. Verify removal by calling GET /groovedigital/plugins/integrations/list and confirming the integration is no longer present.