Marketing Events Extension

Name: Marketing Events Extension API
Brand: Marketing Events Extension
Availability: InStock

★ Only Publicly Available OpenAPI DocumentMarketingMarketing Automationoauth2, apiKey16 EndpointsREST

For Agents

Register external marketing events and per-attendee attendance state in HubSpot, keyed by externalEventId so a third-party event platform stays in sync with HubSpot CRM.

Connect the Marketing Events Extension to your agent

Jentic One is a self-hosted execution layer for AI agents. It lets your agent call the Marketing Events Extension, or any other public or private API you need. You set the rules, the agent never sees your credentials, and every call is logged.

Install Jentic One Beta (Self-Hosted)

Jentic One Host machine

# On the machine that will host your Jentic One instance:
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh

Agent machine

# On the machine where your agent runs (keep this separate from the instance):
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh
jentic register       # connects your agent to your Jentic One instance

Jentic One is in public beta. The setup above keeps your agent separate from the instance, which is what you want before using real credentials: an agent running as the same OS user as Jentic One can read its stored keys directly. Just evaluating? A single local install is fine to start. See the secure deployment guide for the tiers.

Capabilities

What an agent can do with Marketing Events Extension API.

Upsert a batch of events to keep HubSpot in sync with an external event platform

Record per-attendee state transitions (REGISTERED, ATTENDED, CANCELLED, NO_SHOW)

Cancel or complete an event and propagate the change to attendee records

GET STARTED

Start building with Marketing Events Extension API

Explore with Jentic

View OpenAPI Document

Jentic publishes the only available OpenAPI document for Marketing Events Extension, keeping it validated and agent-ready.

Jentic publishes the only available OpenAPI specification for the Marketing Events Extension, keeping it validated and agent-ready. The Marketing Events Extension API registers external marketing events such as webinars, conferences, and virtual sessions inside HubSpot. Apps create or upsert events keyed by externalEventId, search and cancel events, and record per-attendee state transitions like REGISTERED, ATTENDED, or CANCELLED. The same surface configures app-level integration settings and delivers attendance updates by either contactId or email.

Use Cases

Patterns agents use Marketing Events Extension API for, with concrete tasks.

★ Webinar Platform Sync

Companies running webinars on Zoom, On24, or GoToWebinar push every event and attendance update into HubSpot via this API. The events upsert endpoint keeps HubSpot in sync with the event platform, and the per-state attendance endpoints record who registered and who actually attended. Marketing then segments and follows up based on attendance state.

Upsert event with externalEventId 'zoom-12345', name 'Q3 Product Launch Webinar', then call POST /marketing/v3/marketing-events/attendance/zoom-12345/ATTENDED/create with the contactIds who joined

Email-Keyed Attendance

When attendees register on a third-party platform with an email that may not yet exist in HubSpot, the email-create and email-upsert variants of the attendance endpoint accept email addresses directly. HubSpot creates or updates the contact record to match and records the attendance state in the same call, so the integration does not have to look up contacts first.

Call POST /marketing/v3/marketing-events/attendance/zoom-12345/REGISTERED/email-create with email 'jane@example.com' and joinedAt timestamp

Event Lifecycle Management

Events get postponed, cancelled, or completed and HubSpot's view needs to track each state. The cancel and complete endpoints transition the event itself, and the search endpoint helps the integration find existing events by name when an externalEventId is not known. The delete endpoint archives events that should no longer appear in marketing reports.

Search for events by name 'Product Launch Webinar', then call POST /marketing/v3/marketing-events/events/{externalEventId}/cancel for the matching event

Agent-Driven Event Registration

An AI agent that runs the company's webinar operations uses Jentic to register attendees as they sign up on a third-party platform. It searches for 'register hubspot marketing event attendee', loads the schema, and posts the attendee state transition immediately so HubSpot's segmentation always reflects the current attendee list.

Search Jentic for 'mark hubspot event attendee', load the schema, and post the REGISTERED state transition for each new sign-up

Key Endpoints

16 endpoints — jentic publishes the only available openapi specification for the marketing events extension, keeping it validated and agent-ready.

METHOD

PATH

DESCRIPTION

POST

/marketing/v3/marketing-events/events/upsert

Upsert a batch of marketing events

POST

/marketing/v3/marketing-events/events/search

Search marketing events

POST

/marketing/v3/marketing-events/events/{externalEventId}/cancel

Cancel an event

POST

/marketing/v3/marketing-events/events/{externalEventId}/complete

Mark an event complete

POST

/marketing/v3/marketing-events/attendance/{externalEventId}/{subscriberState}/create

Record attendee state transition by contactId

POST

/marketing/v3/marketing-events/attendance/{externalEventId}/{subscriberState}/email-create

Record attendee state transition by email

GET

/marketing/v3/marketing-events/{appId}/settings

Get app-level marketing events settings

POST

/marketing/v3/marketing-events/events/upsert

Upsert a batch of marketing events

POST

/marketing/v3/marketing-events/events/search

Search marketing events

POST

/marketing/v3/marketing-events/events/{externalEventId}/cancel

Cancel an event

POST

/marketing/v3/marketing-events/events/{externalEventId}/complete

Mark an event complete

POST

/marketing/v3/marketing-events/attendance/{externalEventId}/{subscriberState}/create

Record attendee state transition by contactId

Why though Jentic?

Three things that make agents converge on Jentic-routed access.

Credential isolation

HubSpot developer hapikeys, OAuth tokens, and private app tokens are stored encrypted in the Jentic vault. Agents receive a scoped token at call time so HubSpot credentials never enter the agent's context.

Intent-based discovery

Agents search by intent (e.g., 'create hubspot marketing event') and Jentic returns POST /marketing/v3/marketing-events/events/upsert with its input schema, including externalEventId, name, and time fields.

Time to first call

Direct HubSpot integration: 2-3 days for OAuth, event schema, attendee state mapping, and reconciliation. Through Jentic: under 1 hour — search, load schema, execute.

Related APIs

Alternatives and complements available in the Jentic catalogue.

Alternative

HubSpot Marketing Events Extension

An equivalent listing of the same Marketing Events Extension API surface

Both slugs describe the same underlying HubSpot product; choose either for the same operations.

Complementary

HubSpot Events API

The Events API reads CRM event timelines that marketing event attendance writes to

Use Marketing Events Extension to record attendance; use the Events API to read the resulting timeline entries.

Complementary

HubSpot Subscriptions

Subscriptions store the consent that gates marketing follow-up after an event

Use Marketing Events Extension to register attendance; use Subscriptions to verify consent before sending follow-up emails.

FAQs

Specific to using Marketing Events Extension API through Jentic.

Why is there no official OpenAPI spec for the Marketing Events Extension?

HubSpot does not publish an OpenAPI specification. Jentic generates and maintains this spec so that AI agents and developers can call the Marketing Events Extension via structured tooling. It is validated against the live API and kept up to date. Get started at https://app.jentic.com/sign-up.

What authentication does the Marketing Events Extension API use?

It accepts the developer hapikey query parameter, OAuth 2.0 access tokens, the private-app-legacy header, and the hapikey query parameter as a legacy fallback. Jentic stores all of these credential types in its encrypted vault and provides agents with scoped tokens at execution time.

Can I record attendance for a contact that does not yet exist in HubSpot?

Yes. POST /marketing/v3/marketing-events/attendance/{externalEventId}/{subscriberState}/email-create accepts an email address directly. HubSpot creates or updates the contact record to match and records the attendance state in the same call, so no separate contact lookup is required.

What are the rate limits for the Marketing Events Extension API?

Standard HubSpot API limits apply: 100 requests per 10 seconds per private app token and 110 per 10 seconds per OAuth app per portal. For high-volume webinar imports, use the events upsert batch endpoint and the email-upsert attendance variant rather than one call per attendee.

How do I register a marketing event through Jentic?

Search Jentic for 'create hubspot marketing event', load the schema for POST /marketing/v3/marketing-events/events/upsert, and execute with an array of events keyed by externalEventId. For one event at a time, POST to /marketing/v3/marketing-events/events with the event payload.

Is the Marketing Events Extension API free?

API access is included with any HubSpot subscription that has Marketing Hub features. Marketing event records appear on contact timelines and in Marketing Hub reports; reporting depth scales with the Marketing Hub subscription tier.