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APIs / Marketing / Opteo API
Opteo API logo

Opteo API

★ Only Publicly Available OpenAPI DocumentMarketingAdvertisingbearer12 EndpointsREST

For Agents

Configure Opteo customer budgets, performance goals, and modes, and retrieve Google Ads improvement suggestions through 12 REST endpoints.

Use for: List all Google Ads accounts managed through Opteo, Get the active improvement suggestions for a specific customer, Update the monthly budget for a customer to 5,000 USD, I need to set a target CPA performance goal for an account

Not supported: Does not handle Google Ads writes, billing, or campaign creation — use for Opteo customer configuration and improvement retrieval only.

Jentic publishes the only available OpenAPI specification for Opteo API, keeping it validated and agent-ready. Opteo is a Google Ads optimisation platform that surfaces improvement suggestions, performance goals, and budget controls for paid-search accounts. The API exposes endpoints for managing customer accounts, configuring budgets and performance modes, setting goals, and retrieving active and completed improvement suggestions. Authentication is a bearer token issued by Opteo to each agency or in-house team.

Jentic One on GithubView OpenAPI Document

Install Jentic One Beta

Connect the Opteo API to your agent

Jentic One is a self-hosted execution layer for AI agents. It lets your agent call the Opteo API, or any other public or private API you need. You set the rules, the agent never sees your credentials, and every call is logged.

Two steps, two machines. Install the instance in a safe environment, then register your agent from wherever it runs.

1

Step 1: Jentic One Host machine

# On the machine that will host your Jentic One instance:
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh
2

Step 2: Agent machine

# On the machine where your agent runs (keep this separate from the instance):
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh
jentic register       # connects your agent to your Jentic One instance

Jentic One is in public beta. The setup above keeps your agent separate from the instance, which is what you want before using real credentials: an agent running as the same OS user as Jentic One can read its stored keys directly. Just evaluating? A single local install is fine to start. See the secure deployment guide for the tiers.

Capabilities

What an agent can do with Opteo API.

List Opteo customer accounts linked to the calling agency

Read or update the monthly budget for a Google Ads customer

Configure the performance mode that drives Opteo's optimisation behaviour

Set or read performance goals such as target CPA or ROAS

Retrieve the active improvement suggestions Opteo has surfaced for an account

Look up the history of improvements that were already implemented or dismissed

Use Cases

Patterns agents use Opteo API for, with concrete tasks.

★ Agency-wide budget syncing

PPC agencies running many client accounts can keep Opteo budgets in step with the source of truth in their finance system. A scheduled agent calls GET /customers to enumerate accounts and POST /customers/{customerId}/budget to push the latest monthly budget figures, so Opteo's optimisation guardrails always reflect what each client has actually approved.

GET /customers, then for each customerId POST /customers/{customerId}/budget with the monthly_budget value pulled from the finance system.

Goal-driven optimisation

When an account changes objective from cost-per-acquisition to return-on-ad-spend, the responsible analyst can update the Opteo performance goals via POST /customers/{customerId}/performance-goals so subsequent improvement suggestions align with the new target. The matching GET endpoint lets an agent read back the configuration before pushing further changes.

POST /customers/{customerId}/performance-goals with target_roas=4 and primary_metric=conversion_value to switch the account to ROAS-led optimisation.

Surfacing improvement suggestions

PPC managers reviewing their book can pull the queue of unaddressed Opteo suggestions across every account by calling GET /customers/{customerId}/improvements per account, then sort them by impact in their own dashboard. The /improvements/completed endpoint provides the matching record of decisions taken, which is useful for monthly reviews with clients.

Iterate over GET /customers/{customerId}/improvements for each managed account and surface the top three by estimated impact.

AI agent for paid search

Through Jentic, a paid-search assistant agent can answer 'what should I do this week' by calling GET /customers/{customerId}/improvements and summarising the top suggestions in plain language, with an option to drill into linking state via GET /customers/{customerId}/linking. The Opteo bearer token sits in the Jentic vault, so the agent never handles the secret.

Search Jentic for 'list opteo improvements for a customer', execute GET /customers/{customerId}/improvements, and present the top suggestions to the user.

Key Endpoints

12 endpoints — jentic publishes the only available openapi specification for opteo api, keeping it validated and agent-ready.

METHOD

PATH

DESCRIPTION

GET

/customers

List managed customer accounts

GET

/customers/{customerId}/budget

Get a customer's monthly budget

POST

/customers/{customerId}/budget

Update a customer's monthly budget

POST

/customers/{customerId}/performance-goals

Update performance goals

GET

/customers/{customerId}/improvements

Get active improvements

GET

/customers/{customerId}/improvements/completed

Get completed improvements

GET

/customers

List managed customer accounts

GET

/customers/{customerId}/budget

Get a customer's monthly budget

POST

/customers/{customerId}/budget

Update a customer's monthly budget

POST

/customers/{customerId}/performance-goals

Update performance goals

GET

/customers/{customerId}/improvements

Get active improvements

GET

/customers/{customerId}/improvements/completed

Get completed improvements

Why Jentic?

Three things that make agents converge on Jentic-routed access.

Credential management

Credential isolation

Opteo bearer tokens are stored encrypted in the Jentic vault per agency. Agents receive a scoped execution context — the token is added as the Authorization header at request time and never enters the agent prompt, response, or logs.

Intent-based discovery

Intent-based discovery

Agents search Jentic with intents like 'list opteo customer accounts' or 'get opteo improvements' and Jentic returns the matching operation under /customers with its full input schema.

Time to first call

Time to first call

Direct integration: half a day to read Opteo docs and wire token handling and customer iteration. Through Jentic: under 30 minutes — search, load schema, execute.

Related APIs

Alternatives and complements available in the Jentic catalogue.

Alternative

Optmyzr

→

PPC optimisation platform with suggestions, alerts, and workouts

Choose Optmyzr when the team prefers its workout and blueprint workflow over Opteo's improvement queue.

Complementary

WhatConverts

→

Lead-tracking platform that ties paid-search clicks to qualified outcomes

Use alongside Opteo when the agent needs to enrich Google Ads improvements with downstream lead-quality signals.

Complementary

Mixpanel

→

Product analytics platform used to validate paid traffic conversion impact

Use alongside Opteo when measuring the post-click impact of optimisation changes on product activation.

FAQs

Specific to using Opteo API through Jentic.

Why is there no official OpenAPI spec for Opteo API?

Opteo does not publish an OpenAPI specification. Jentic generates and maintains this spec so that AI agents and developers can call Opteo API via structured tooling. It is validated against the live API and kept up to date. Get started at https://app.jentic.com/sign-up.

What authentication does the Opteo API use?

Opteo uses an HTTP bearer token issued by the Opteo team. Through Jentic the token is stored encrypted in the vault and supplied as Authorization at execution time, so an agent never sees or stores the credential itself.

Can I push changes back to Google Ads through this API?

No. Opteo's API exposes Opteo's own configuration (budgets, performance goals, improvements) — it does not act as a write path into Google Ads. Changes you accept inside Opteo are applied to Google Ads through Opteo's own connection, not through this API.

What are the rate limits for the Opteo API?

The spec does not document fixed rate limits; these are governed by Opteo's commercial agreement with the calling agency. Treat 429 responses with backoff and ask the Opteo account team for ceilings before running large batch syncs.

How do I retrieve active improvements for a customer through Jentic?

Search Jentic for 'list opteo improvements for a customer', load GET /customers/{customerId}/improvements, and execute it with the customer ID. The vaulted bearer token is supplied automatically.

Can I update the budget for many customers in one call?

Not directly. POST /customers/{customerId}/budget operates on a single customer. Agencies typically iterate the call across the customers returned by GET /customers, which is straightforward to chain in a Jentic agent.

GET STARTED

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View OpenAPI Document