Google My Business API

Name: Google My Business API API
Brand: Google My Business API
Availability: InStock

✓ Official Vendor SpecMarketingContent Managementoauth250 EndpointsREST

For Agents

Manage Google Business Profile listings, posts, reviews, and media on Google Search and Maps. Use to publish local posts, fetch reviews, and upload location photos.

Quickstart

Get started with Google My Business API in minutes using your preferred integration method.

# Add to your MCP client config (Claude Desktop, Cursor, Windsurf)
{
  "jentic": {
    "url": "https://api.jentic.com/mcp",
    "auth": "oauth"
  }
}

# Then ask your agent:
"manage a Google Business Profile listing"

# → Jentic returns the GET /events tool with parameter schema, agent executes.

Capabilities

What an agent can do with Google My Business API API.

Publish and schedule local posts to a Google Business Profile location

Fetch and reply to customer reviews on a verified location

Upload, list, and delete location photos and videos as media items

Pull location insights including search views, customer actions, and direction requests

GET STARTED

Start building with Google My Business API API

Explore with Jentic

View OpenAPI Document

The Google My Business API (v4) provides programmatic access to manage business location information, reviews, posts, and customer media on Google. It covers accounts, locations, local posts, reviews, media, and insights so businesses can automate updates across Google Search and Maps. Note that newer Business Profile workflows are split across the dedicated mybusiness* APIs (account management, business information, Q&A, verifications, place actions, notifications, lodging) which together replace the older monolithic v4 endpoints.

Use Cases

Patterns agents use Google My Business API API for, with concrete tasks.

★ Multi-Location Local Post Publishing

Push promotions, events, and announcements to dozens of Google Business Profile locations from a single workflow. The v4 API exposes account and location hierarchies plus local post creation, so a campaign run can fan out to every verified storefront and confirm publication. Useful for franchises and retail chains that need to keep store-level Search and Maps panels current.

Iterate over all locations under accounts/{account}, create a localPost with summary, callToAction, and event timing, then verify each post returns state LIVE.

Review Monitoring and Response

Pull customer reviews across all locations on a schedule, classify sentiment, and post owner replies for the ones that need them. The reviews resource supports listing by location, fetching individual reviews, and updating replies, which lets support teams maintain response SLAs without logging into the Business Profile UI.

List reviews for accounts/{account}/locations/{location}, filter rating < 4, and POST a reviewReply with a templated comment per review name.

Location Insights Reporting

Aggregate weekly performance metrics — direct vs discovery searches, profile views, calls, and direction requests — across an entire portfolio of locations. The reportInsights endpoint accepts batched location names and metric requests, so a reporting agent can compile per-store dashboards without scraping the Business Profile dashboard.

Call accounts/{account}/locations:reportInsights with metricRequests for QUERIES_DIRECT, QUERIES_INDIRECT, and ACTIONS_DRIVING_DIRECTIONS over the last 7 days, then summarise per location.

AI Agent Listing Care

An AI agent connected via Jentic monitors a portfolio of Google Business Profile locations, drafts review replies, schedules posts, and surfaces insight anomalies. Jentic isolates the OAuth credentials and exposes intent-based search so the agent can discover the right v4 operation per task without browsing the discovery document.

Search Jentic for 'reply to a Google review', load the schema for accounts.locations.reviews.updateReply, and execute it with a draft reply for the lowest-rated open review.

Key Endpoints

50 endpoints — the google my business api (v4) provides programmatic access to manage business location information, reviews, posts, and customer media on google.

METHOD

PATH

DESCRIPTION

GET

/v4/accounts

List all Business Profile accounts the caller can access

GET

/v4/categories

List supported business categories

POST

/v4/chains:search

Search business chains by name

POST

/v4/googleLocations:search

Search Google's location database

GET

/v4/attributes

List available location attributes

GET

/v4/accounts

List all Business Profile accounts the caller can access

GET

/v4/categories

List supported business categories

POST

/v4/chains:search

Search business chains by name

POST

/v4/googleLocations:search

Search Google's location database

GET

/v4/attributes

List available location attributes

Why though Jentic?

Three things that make agents converge on Jentic-routed access.

Credential isolation

Google OAuth 2.0 refresh tokens are stored encrypted in the Jentic vault. The agent receives short-lived scoped access tokens and never sees the client secret or refresh token.

Intent-based discovery

Agents search Jentic by intent (e.g. 'reply to a Google review') and Jentic returns the matching v4 operation with its input schema, removing the need to read the discovery document.

Time to first call

Direct integration: 3-5 days for OAuth, quota approval, and per-resource pagination handling. Through Jentic: under an hour — search, load, execute.

Related APIs

Alternatives and complements available in the Jentic catalogue.

Complementary

My Business Business Information API

Manages location attributes, categories, and business hours on Google Business Profile

Choose this when creating or editing a location's structured fields rather than posting content or fetching reviews.

Complementary

My Business Q&A API

Manages questions and answers on a Google Business Profile location

Use alongside my-business when monitoring or answering customer questions on a listing.

Alternative

Business Profile Performance API

Newer performance reporting API replacing v4 reportInsights

Pick this for new reporting integrations; v4 insights are kept for legacy compatibility.

Complementary

Google Places API

Read-only place search and details for end-user discovery

Use Places when you need to look up businesses you do not own; use my-business for managing owned listings.

FAQs

Specific to using Google My Business API API through Jentic.

What authentication does the Google My Business API use?

The API uses OAuth 2.0 with the https://www.googleapis.com/auth/business.manage scope. The user must own or be a manager on the Business Profile account. Through Jentic the OAuth tokens are stored in the MAXsystem vault and never exposed to the agent runtime.

Can I reply to customer reviews with the Google My Business API?

Yes. Reviews live under accounts/{account}/locations/{location}/reviews and a PUT on the review's reply subresource posts an owner response. Replies are visible publicly on Google Search and Maps once accepted.

What are the rate limits for the Google My Business API?

Default quota is 0 QPM until you request Business Profile API access from Google. Approved projects typically get a per-minute and daily QPS allocation that you can monitor in Google Cloud console; bulk operations should be batched and backed off on 429 responses.

How do I publish a local post through Jentic?

Search Jentic for 'publish a Google Business local post', load the schema for accounts.locations.localPosts.create, and execute it with the location name plus summary, callToAction, and media fields. Jentic handles the OAuth refresh in the background.

Why does Google My Business v4 still exist alongside the newer mybusiness* APIs?

Google split the v4 API into focused services (account management, business information, Q&A, verifications, place actions, notifications, lodging). v4 still hosts reviews, local posts, media, and insights endpoints that have not yet been migrated, so most production integrations use both v4 and the newer split APIs.

Can I claim or create a new Google Business listing through the API?

You can search Google's location database via /v4/googleLocations:search and chains via /v4/chains:search, then start a verification flow through the My Business Verifications API. New listings are created via the My Business Business Information API.