My Business Business Information API

Name: My Business Business Information API API
Brand: My Business Business Information API
Availability: InStock

✓ Official Vendor SpecMarketingContent Managementoauth211 EndpointsREST

For Agents

Edit Google Business Profile location content — addresses, hours, categories, and attributes. Use to keep listings accurate across Google Search and Maps.

Quickstart

Get started with My Business Business Information API in minutes using your preferred integration method.

# Add to your MCP client config (Claude Desktop, Cursor, Windsurf)
{
  "jentic": {
    "url": "https://api.jentic.com/mcp",
    "auth": "oauth"
  }
}

# Then ask your agent:
"update Google Business Profile location hours"

# → Jentic returns the GET /events tool with parameter schema, agent executes.

Capabilities

What an agent can do with My Business Business Information API API.

Update a location's name, address, phone numbers, and website

Set primary and additional categories on a location

Apply attributes such as wheelchair access or curbside pickup

Configure regular and special business hours including holidays

GET STARTED

Start building with My Business Business Information API API

Explore with Jentic

View OpenAPI Document

Use for: Update the phone number on a Business Profile location, Set new holiday hours across all locations for a public holiday, Search Google Locations for an existing listing by name and address, Apply the curbside-pickup attribute to all retail locations

Not supported: Does not handle reviews, posts, media, admins, or verifications — use for editing structured Business Profile location content only.

The My Business Business Information API manages the structured content of Google Business Profile locations — names, addresses, phone numbers, categories, attributes, hours, and service items. It exposes locations, attributes, categories, chains, and Google Locations search resources so businesses can keep listings accurate at scale across Google Search and Maps. Use it together with the Account Management API (for access) and the Verifications API (for new listings) to fully automate Business Profile operations.

Use Cases

Patterns agents use My Business Business Information API API for, with concrete tasks.

★ Holiday Hours Rollout

Retail and service brands need to update holiday hours across hundreds of locations before a public holiday. The Business Information API exposes special hours on the location resource, so a single workflow can patch every location with the correct closed or modified hours and confirm the change reflected on Google Search.

List all locations under accounts/{account}, then PATCH each /v1/{name} with specialHours containing the holiday date and openTime/closeTime fields, masking specialHours.

Category and Attribute Cleanup

Marketing operations teams audit categories and attributes to ensure every storefront is discoverable for the right queries. The categories and attributes endpoints expose the canonical taxonomy, while a PATCH on the location updates its primary category and supported attributes. This keeps listings ranked correctly without UI clicks per location.

GET /v1/categories with regionCode and languageCode, choose the correct categoryId per location, and PATCH location.primaryCategory accordingly.

Listing Discovery and Claim

Before creating a new location, businesses should search Google's existing places to avoid duplicates. The googleLocations:search endpoint returns matching Google Locations and indicates whether each is already claimed, enabling agents to start a verification flow for unclaimed matches via the Verifications API.

POST /v1/googleLocations:search with location body containing storefrontAddress, then for unclaimed matches kick off a verification flow.

AI Agent Listing Hygiene

An AI agent connected via Jentic monitors Business Profile listings, detects drift between an internal source of truth and the live listing, and patches discrepancies on a schedule. Jentic isolates OAuth credentials and returns the right Business Information operation per task without browsing the discovery document.

Search Jentic for 'update Google Business location hours', load locations.patch, and execute it with the new regularHours and updateMask=regularHours.

Key Endpoints

11 endpoints — the my business business information api manages the structured content of google business profile locations — names, addresses, phone numbers, categories, attributes, hours, and service items.

METHOD

PATH

DESCRIPTION

GET

/v1/categories

List Business Profile categories

GET

/v1/attributes

List supported attributes

POST

/v1/googleLocations:search

Search Google's location database

GET

/v1/chains:search

Search known chains by name

PATCH

/v1/{name}

Update a location's structured content

GET

/v1/categories

List Business Profile categories

GET

/v1/attributes

List supported attributes

POST

/v1/googleLocations:search

Search Google's location database

GET

/v1/chains:search

Search known chains by name

PATCH

/v1/{name}

Update a location's structured content

Why though Jentic?

Three things that make agents converge on Jentic-routed access.

Credential isolation

OAuth 2.0 refresh tokens are stored encrypted in the Jentic vault. The agent receives scoped, short-lived access tokens — Google client secrets never enter the agent context.

Intent-based discovery

Agents search Jentic by intent (e.g. 'update Google Business hours') and Jentic returns the matching Business Information operation with its input schema.

Time to first call

Direct integration: 2-4 days for OAuth, quota approval, and PATCH masking. Through Jentic: under an hour — search, load, execute.

Related APIs

Alternatives and complements available in the Jentic catalogue.

Complementary

My Business Account Management API

Manages who can administer the locations whose content this API edits

Use Account Management for access changes and Business Information for content changes.

Complementary

My Business Verifications API

Verifies new locations created via Business Information

After creating a location, use Verifications to prove ownership before the listing goes live.

Alternative

Google My Business API (v4)

Older monolithic API with overlapping location editing endpoints

Pick Business Information v1 for new integrations; only use v4 for endpoints not yet migrated.

Complementary

Google Places API

Read-only place search for end users while this API edits owned listings

Use Places to look up businesses you do not own; use Business Information for editing owned listings.

FAQs

Specific to using My Business Business Information API API through Jentic.

What authentication does the My Business Business Information API use?

OAuth 2.0 with the https://www.googleapis.com/auth/business.manage scope. The user must be an admin of the target Business Profile account. Jentic stores OAuth refresh tokens in MAXsystem and exposes only short-lived access tokens to the agent.

Can I update business hours for many locations at once?

Yes — the API does not have a batch hours endpoint, but a workflow can list all locations under an account and PATCH each /v1/{name} with the new regularHours or specialHours. Use updateMask to limit the fields updated.

What are the rate limits for the My Business Business Information API?

Default quota is 0 QPM until Google approves Business Profile API access. Approved projects receive a per-minute and daily quota. Bulk PATCH operations should be paced and retry on 429 with exponential backoff.

How do I change a location's primary category through Jentic?

Search Jentic for 'change Google Business primary category', load locations.patch, and execute it with primaryCategory.name set to the chosen categoryId and updateMask=primaryCategory. Jentic handles OAuth refresh in the background.

Where do I create or verify a brand-new location?

Create a location by POST to /v1/{parent}/locations under the parent account, then start verification via the My Business Verifications API. The Account Management API governs who can administer the new location.