Real-time Bidding API

Name: Real-time Bidding API API
Brand: Real-time Bidding API
Availability: InStock

✓ Official Vendor SpecMarketingAdvertisingoauth228 EndpointsREST

For Agents

Manage bidder endpoints, creatives, pretargeting configs, and user lists for Google's Authorized Buyers RTB integration.

Quickstart

Get started with Real-time Bidding API in minutes using your preferred integration method.

# Add to your MCP client config (Claude Desktop, Cursor, Windsurf)
{
  "jentic": {
    "url": "https://api.jentic.com/mcp",
    "auth": "oauth"
  }
}

# Then ask your agent:
"submit a creative for google authorized buyers review"

# → Jentic returns the GET /events tool with parameter schema, agent executes.

Capabilities

What an agent can do with Real-time Bidding API API.

Manage bidder configurations including the bidder endpoint and remarketing tag

Create, update, and watch creatives so they can be reviewed and approved for bidding

Configure pretargeting filters that scope which inventory a bidder receives

Manage user lists used for remarketing and audience targeting

GET STARTED

Start building with Real-time Bidding API API

Explore with Jentic

View OpenAPI Document

Use for: I need to register a new creative with Google Authorized Buyers for review, Suspend a bidder configuration during a maintenance window, List all creatives that are currently disapproved for our buyer account, Update a pretargeting configuration to exclude a sensitive vertical

Not supported: Does not handle live bid request and response traffic, campaign budget management, or DSP-side campaign creation — use for Authorized Buyers RTB control-plane configuration only.

The Google Real-time Bidding API lets bidders and buyers manage their RTB integration with Google's Authorized Buyers exchange. It exposes operations to manage bidder endpoints, creatives, pretargeting configurations, user lists, and the publisher and creative review workflows that gate eligibility to bid. The API is the control plane for an RTB integration — bidding traffic itself flows over a separate OpenRTB or Google protocol bidder endpoint.

Use Cases

Patterns agents use Real-time Bidding API API for, with concrete tasks.

★ Creative Management and Review

Bidders submit creatives to Google Authorized Buyers for review and must track approval status before the creative is eligible to serve. The Real-time Bidding API exposes create, list, get, and watch operations on creatives so the review pipeline can be automated end to end.

Create a creative under buyers/{accountId} with the HTML snippet and declared advertiser, then call watch to receive status updates until the creative is approved.

Pretargeting and Inventory Filtering

Bidders use pretargeting configurations to scope which inventory they receive bid requests for, reducing wasted compute on impressions they would never bid on. The API lets buyers manage these configurations programmatically and activate or suspend them around campaigns.

Update a pretargeting configuration to exclude geo:RU and content_label_excluded:G_CONTROVERSIAL_RELIGIOUS and call the activate operation.

Audience and Remarketing Lists

User lists power audience targeting and remarketing on the bidder side. The API exposes list management and remarketing tag retrieval so audience operations and tag deployment can be wired into the same automation pipeline that runs campaigns.

Retrieve the remarketing tag snippet via getRemarketingTag, then create a user list for site visitors and reference it in pretargeting.

Agent-Driven RTB Operations

An ad ops agent uses Jentic to perform RTB control-plane work — submitting creatives, toggling bidder state, and tweaking pretargeting filters — in response to campaign briefs or alerts, replacing manual console work for routine operations.

Search Jentic for submit a creative for review, load the schema for buyers.creatives create, and execute it with the creative payload from the campaign brief.

Key Endpoints

28 endpoints — the google real-time bidding api lets bidders and buyers manage their rtb integration with google's authorized buyers exchange.

METHOD

PATH

DESCRIPTION

GET

/v1/bidders

List bidder accounts

GET

/v1/buyers

List buyer accounts

POST

/v1/{+name}:activate

Activate a bidder or pretargeting config

POST

/v1/{+name}:suspend

Suspend a bidder or pretargeting config

POST

/v1/{+name}:getRemarketingTag

Retrieve the remarketing tag snippet for a buyer

POST

/v1/{+parent}/creatives:watch

Watch creatives for review status changes

GET

/v1/bidders

List bidder accounts

GET

/v1/buyers

List buyer accounts

POST

/v1/{+name}:activate

Activate a bidder or pretargeting config

POST

/v1/{+name}:suspend

Suspend a bidder or pretargeting config

POST

/v1/{+name}:getRemarketingTag

Retrieve the remarketing tag snippet for a buyer

Why though Jentic?

Three things that make agents converge on Jentic-routed access.

Credential isolation

Google OAuth 2.0 credentials are stored encrypted in the Jentic vault. Scoped access tokens with the realtime-bidding scope are issued per call so the OAuth client secret never enters the agent, and IAM permissions on the buyer or bidder account determine what the agent can do.

Intent-based discovery

Agents search Jentic by intent (submit a creative, suspend a bidder, update a pretargeting config) and Jentic returns the matching Real-time Bidding operation with its input schema, replacing the need to read Authorized Buyers documentation per call.

Time to first call

Direct integration takes 3-7 days because Authorized Buyers onboarding, creative payload modelling, and pretargeting semantics each carry their own learning curve. Through Jentic: under 1 hour for individual operations once the buyer account is onboarded.

Related APIs

Alternatives and complements available in the Jentic catalogue.

Alternative

Ad Exchange Buyer II API

Earlier-generation Authorized Buyers control plane that overlaps with Real-time Bidding

Use Ad Exchange Buyer II only when working with legacy resources; use Real-time Bidding for current creative, bidder, and pretargeting management.

Complementary

Authorized Buyers Marketplace API

Manages programmatic deals and proposals between buyers and publishers

Use the Marketplace API to negotiate and finalize deals; use Real-time Bidding to manage the technical RTB integration that fulfils them.

Complementary

Display & Video 360 API

Buy-side platform for managing display and video campaigns

Use Display & Video 360 when running campaigns through Google's DSP rather than operating your own bidder endpoint.

Complementary

DoubleClick Bid Manager API

Reporting and query API for DV360 campaigns

Use Bid Manager reporting to analyse bidding performance once Real-time Bidding has provisioned the underlying integration.

FAQs

Specific to using Real-time Bidding API API through Jentic.

What authentication does the Real-time Bidding API use?

The API uses Google OAuth 2.0 with the realtime-bidding scope, sent as a Bearer token. Through Jentic the OAuth credentials are stored in the vault and short-lived access tokens are minted per call so the refresh token never enters the agent.

Does this API receive bid requests or send bids?

No, this is the control-plane API for managing bidder configuration, creatives, pretargeting, and user lists. Live bid requests and responses flow over a separate OpenRTB or Google protocol bidder endpoint that you operate.

What are the rate limits for the Real-time Bidding API?

Per-project quotas are documented in the Authorized Buyers documentation and are intended for control-plane volumes rather than per-impression traffic. Heavy creative submission workflows should batch and back off based on quota errors.

How do I submit a creative through Jentic?

Search Jentic for submit a creative to authorized buyers, load the schema for the buyers.creatives.create operation which maps to POST /v1/{+parent}/creatives, and execute it with the creative metadata. Then call watch to receive review status updates.

Is the Real-time Bidding API free?

The control-plane API itself is free, but actual ad serving on Authorized Buyers carries the standard transaction and auction fees documented by Google. Pricing for inventory and auction mechanics is unrelated to the API call volume.

How do I suspend a bidder configuration?

Call POST /v1/{+name}:suspend on the bidder resource to stop the bidder from receiving bid requests, then POST /v1/{+name}:activate when you want it back online. The suspend and close operations are useful during maintenance or while debugging integration issues.