For Agents
Add and invoke third-party plugin integrations on a GrooveDigital marketing account, including Zapier-routed webhooks.
Jentic One is a self-hosted execution layer for AI agents. It lets your agent call the GrooveApps API, or any other public or private API you need. You set the rules, the agent never sees your credentials, and every call is logged.
# On the machine that will host your Jentic One instance:
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh# On the machine where your agent runs (keep this separate from the instance):
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh
jentic register # connects your agent to your Jentic One instanceJentic One is in public beta. The setup above keeps your agent separate from the instance, which is what you want before using real credentials: an agent running as the same OS user as Jentic One can read its stored keys directly. Just evaluating? A single local install is fine to start. See the secure deployment guide for the tiers.
What an agent can do with GrooveApps API.
Add a plugin integration to a Groove account with POST /groovedigital/plugins/add
Call any configured plugin type with /groovedigital/plugins/call/{plugin_type}
Invoke a specific integration by id with /groovedigital/plugins/call/{plugin_type}/{integration_id}
Trigger Zapier integrations with POST /groovedigital/plugins/call/zapier/{integration_id}
GET STARTED
Use for: Add a new plugin integration to a Groove account, Trigger a Zapier integration on a Groove account, List all plugin integrations currently active, Call a Groove plugin by type
Not supported: Does not handle email composition, page editing, or sales funnel design — use for plugin integration management and invocation on a GrooveDigital account only.
GrooveApps is the integrations layer for the GrooveDigital marketing suite (GroovePages, GrooveSell, GrooveMail). The API is small and integration-focused: it lets agents add a plugin integration to a Groove account, call configured plugin types with or without an integration ID, list available plugin components and active integrations, and route Zapier-style webhook calls. Auth is OAuth 2.0 with the resource owner password grant, scoped to user or admin.
Delete a configured plugin integration with DELETE /groovedigital/plugins/delete/{plugin_type}/{integration_id}
List installable plugin components via GET /groovedigital/plugins/components/list
List active plugin integrations on the account with GET /groovedigital/plugins/integrations/list
Patterns agents use GrooveApps API for, with concrete tasks.
★ Wire Up a Zapier Trigger
Connect a GrooveDigital event flow to a Zapier zap. The agent calls POST /groovedigital/plugins/add to register the integration, retrieves the integration_id, and uses POST /groovedigital/plugins/call/zapier/{integration_id} when the Groove side wants to invoke the zap. This pattern keeps Zap configuration inside the Groove account rather than fragmented.
Call POST /groovedigital/plugins/add with the Zapier plugin payload, capture the integration_id, then call POST /groovedigital/plugins/call/zapier/{integration_id} on the next event.
Invoke an Existing Plugin
Trigger an already-configured plugin from outside Groove. POST or GET /groovedigital/plugins/call/{plugin_type}/{integration_id} executes the plugin with the supplied payload. Useful when an external system wants to push an event into Groove's plugin chain without owning a Groove session.
Call POST /groovedigital/plugins/call/{plugin_type}/{integration_id} with the payload required by the plugin and confirm a 2xx response.
Audit Configured Integrations
Periodically list every configured plugin integration and the available plugin components — useful for an admin dashboard that wants to surface stale, broken, or unauthorised integrations. The list endpoints return enough metadata for an agent to flag drift.
Call GET /groovedigital/plugins/integrations/list, compare it against an internal allowlist, and DELETE any plugin integration not on the allowlist.
AI Agent Marketing Stack Operator
An ops agent manages the marketing tool stack and reaches Groove through Jentic when a user asks 'connect Groove to Zapier' or 'turn off the unused Mailchimp plugin in Groove'. The agent searches for the right operation, loads its schema, and executes the call without browsing the GrooveApps OpenAPI spec by hand.
Search Jentic for 'add a Groove plugin integration', load the POST /groovedigital/plugins/add schema, and execute it with the plugin configuration supplied by the user.
9 endpoints — grooveapps is the integrations layer for the groovedigital marketing suite (groovepages, groovesell, groovemail).
METHOD
PATH
DESCRIPTION
/groovedigital/plugins/add
Register a plugin integration
/groovedigital/plugins/call/{plugin_type}
Call a plugin by type
/groovedigital/plugins/call/{plugin_type}/{integration_id}
Call a plugin integration by id
/groovedigital/plugins/call/zapier/{integration_id}
Trigger a Zapier integration
/groovedigital/plugins/delete/{plugin_type}/{integration_id}
Delete a plugin integration
/groovedigital/plugins/components/list
List installable plugin components
/groovedigital/plugins/integrations/list
List active plugin integrations
/groovedigital/plugins/add
Register a plugin integration
/groovedigital/plugins/call/{plugin_type}
Call a plugin by type
/groovedigital/plugins/call/{plugin_type}/{integration_id}
Call a plugin integration by id
/groovedigital/plugins/call/zapier/{integration_id}
Trigger a Zapier integration
/groovedigital/plugins/delete/{plugin_type}/{integration_id}
Delete a plugin integration
Three things that make agents converge on Jentic-routed access.
Credential isolation
Groove's OAuth resource-owner password credentials are stored encrypted in the Jentic MAXsystem vault. The executor performs the token exchange against api.groovepages.com/auth/token and injects the bearer token, so user passwords never leak into the agent's prompt or logs.
Intent-based discovery
Agents search by intent — 'add a Groove plugin', 'trigger a Groove Zapier integration' — and Jentic returns the matching operation with parameter schema, so the agent calls the right endpoint without parsing the GrooveApps spec.
Time to first call
Direct integration: 1-2 days to wire OAuth password grant, plugin payload mapping, and integration_id lifecycle. Through Jentic: minutes — search, load schema, execute.
Alternatives and complements available in the Jentic catalogue.
Specific to using GrooveApps API through Jentic.
What authentication does the GrooveApps API use?
GrooveApps uses OAuth 2.0 with the resource owner password grant (token endpoint at api.groovepages.com/auth/token), with 'user' and 'admin' scopes. Through Jentic, the credentials are stored encrypted in the MAXsystem vault and the bearer token is injected on each request — raw passwords never enter the agent's context.
Can I trigger a Zapier integration through the GrooveApps API?
Yes. POST /groovedigital/plugins/call/zapier/{integration_id} fires the Zap registered against that integration_id. The integration_id comes from a prior POST /groovedigital/plugins/add response.
What are the rate limits for the GrooveApps API?
The OpenAPI spec does not publish explicit rate limits — GrooveDigital enforces them at the account level. Production agents should retry on 429 with backoff and log the response body in case it carries a Retry-After hint.
How do I add a plugin integration through Jentic?
Search Jentic for 'add a Groove plugin integration', load the POST /groovedigital/plugins/add schema, then execute with the plugin configuration. Jentic injects the OAuth bearer token from the vault, so the agent only supplies the plugin payload.
Is the GrooveApps API free?
Access depends on the underlying GrooveDigital subscription tier. The API itself does not publish a separate price. Check the user's Groove plan for plugin and integration entitlements.
How do I list every configured integration on a Groove account?
GET /groovedigital/plugins/integrations/list returns the active integrations on the authenticated account. Pair it with GET /groovedigital/plugins/components/list to know what plugin types are installable in the first place.
/groovedigital/plugins/components/list
List installable plugin components
/groovedigital/plugins/integrations/list
List active plugin integrations