Pipedrive API

Name: Pipedrive API API
Brand: Pipedrive API
Availability: InStock

✓ Official Vendor SpecCRMDeal PipelineapiKey35 EndpointsREST

For Agents

Create and move deals through pipeline stages, manage person and organization contacts, log sales activities, and track leads in Pipedrive CRM. Supports 35 endpoints covering the full sales lifecycle.

Quickstart

Get started with Pipedrive API in minutes using your preferred integration method.

# Add to your MCP client config (Claude Desktop, Cursor, Windsurf)
{
  "jentic": {
    "url": "https://api.jentic.com/mcp",
    "auth": "oauth"
  }
}

# Then ask your agent:
"create a deal in Pipedrive CRM"

# → Jentic returns the GET /events tool with parameter schema, agent executes.

Capabilities

What an agent can do with Pipedrive API API.

Move deals through custom pipeline stages and track win/loss outcomes with monetary values

Log calls, emails, meetings, and tasks as activities linked to deals or contacts

Search and filter persons and organizations by custom fields and relationship data

Capture and qualify leads before converting them to deals in the pipeline

GET STARTED

Start building with Pipedrive API API

Explore with Jentic

View OpenAPI Document

Use Cases

Patterns agents use Pipedrive API API for, with concrete tasks.

★ AI Agent Sales Pipeline Automation

AI agents use Pipedrive through Jentic to automate deal progression, activity logging, and contact enrichment without manual CRM data entry. An agent discovers deal and activity endpoints via Jentic's intent search, creates deals from inbound leads, logs follow-up activities, and moves deals through stages based on customer interactions — all programmatically and in real time.

Create a new deal titled 'Enterprise License - Acme Corp' with value $50,000 in the 'Qualified' stage, then log a 'call' activity noting the initial discovery call was completed

Deal Pipeline Reporting and Forecasting

Pull deal data across all pipeline stages to build real-time sales forecasts, conversion rate analyses, and revenue projections. The API returns deal values, stage positions, expected close dates, and win probabilities. Combined with the pipelines and stages endpoints, agents can map the full pipeline structure and calculate stage-by-stage conversion metrics.

Retrieve all deals from the default pipeline, group them by stage, and calculate total weighted value per stage using deal values and stage probabilities

Contact and Organization Management

Synchronize person and organization records between Pipedrive and external systems such as marketing platforms, support tools, or data enrichment services. The API supports creating, updating, and searching contacts by email, phone, name, or custom fields. Organization records link multiple persons to a single company entity for account-based selling.

Search for a person by email address 'john@acme.com', and if found, update their phone number and link them to the organization 'Acme Corp'

Lead Capture and Qualification

Ingest leads from web forms, chatbots, or partner referrals into Pipedrive's lead inbox for qualification before pipeline entry. Leads sit in a separate inbox until qualified and converted to deals, preventing unvetted entries from polluting pipeline metrics. The API supports creating leads with title, value, labels, and associated person or organization.

Create a new lead titled 'Inbound Demo Request - Beta Corp' with expected value $25,000 and associate it with a newly created person contact

Key Endpoints

35 endpoints — track sales deals through customizable pipeline stages, manage person and organization contacts, log activities, and automate sales workflows in pipedrive's activity-based crm.

METHOD

PATH

DESCRIPTION

POST

/api/v1/deals

Create a new deal in a pipeline stage

GET

/api/v1/deals

List all deals with filtering

PUT

/api/v1/deals/{id}

Update a deal's stage, value, or properties

POST

/api/v1/persons

Create a new person contact

POST

/api/v1/activities

Log a sales activity

POST

/api/v1/leads

Create a new lead

POST

/api/v1/webhooks

GET

/api/v1/pipelines

List all sales pipelines

POST

/api/v1/deals

Create a new deal in a pipeline stage

GET

/api/v1/deals

List all deals with filtering

PUT

/api/v1/deals/{id}

Update a deal's stage, value, or properties

POST

/api/v1/persons

Create a new person contact

POST

/api/v1/activities

Log a sales activity

Why though Jentic?

Three things that make agents converge on Jentic-routed access.

Credential isolation

Pipedrive API tokens are stored encrypted in the Jentic vault (MAXsystem). Agents receive authenticated API calls — raw api_token values never appear in the agent's context or query parameters.

Intent-based discovery

Agents search by intent (e.g., 'create a deal in Pipedrive') and Jentic returns matching Pipedrive operations with their input schemas, including required fields like title, value, and stage_id.

Time to first call

Direct Pipedrive integration: 1-3 days for authentication setup, pipeline/stage discovery, and error handling. Through Jentic: under 1 hour — search, load schema, execute.

Related APIs

Alternatives and complements available in the Jentic catalogue.

Alternative

HubSpot CRM Deals

HubSpot's deal pipeline API with deeper marketing integration and custom objects

Choose HubSpot when you need marketing automation alongside CRM or require custom object types beyond standard deals and contacts

Alternative

Zoho CRM API

Full-featured CRM with modules for deals, contacts, leads, and custom entities

Choose Zoho CRM when the customer uses the Zoho ecosystem or needs more customizable module structures than Pipedrive offers

Alternative

HubSpot CRM Contacts

HubSpot's contact management with lifecycle stages and marketing attribution

Choose HubSpot Contacts when you need marketing lifecycle tracking and lead scoring alongside contact management

Complementary

ClickUp API

Project management platform for tracking tasks related to deal deliverables

Use ClickUp alongside Pipedrive to create project tasks when deals close, bridging sales handoff to delivery teams

FAQs

Specific to using Pipedrive API API through Jentic.

What authentication does the Pipedrive API use?

The API uses an API token passed as the 'api_token' query parameter on every request. Each Pipedrive user has a unique API token found in Settings > Personal preferences > API. Through Jentic, API tokens are stored encrypted in the MAXsystem vault and agents receive authenticated requests without the raw token appearing in their context.

Can I move a deal to a different pipeline stage via the API?

Yes. Use PUT /api/v1/deals/{id} with the 'stage_id' parameter set to the target stage. You can retrieve available stages and their IDs from GET /api/v1/stages. Each stage belongs to a pipeline, and deals can only be moved to stages within their current pipeline unless you also update the pipeline_id.

What are the rate limits for the Pipedrive API?

Pipedrive applies rate limits per API token: 80 requests per 2 seconds for most endpoints on standard plans, with higher limits on Advanced and Enterprise tiers. Rate limit headers (X-RateLimit-Limit, X-RateLimit-Remaining, X-RateLimit-Reset) are included in every response for monitoring usage.

How do I create a deal through Jentic for an AI agent?

Install the SDK with pip install jentic, then search for 'create a deal in Pipedrive'. Jentic returns the POST /api/v1/deals operation with its input schema including title, value, currency, stage_id, and person_id fields. Load the schema and execute — the api_token authentication is handled automatically by the MAXsystem vault.

Can I log different types of activities against deals?

Yes. POST /api/v1/activities creates activities of types including call, meeting, task, email, and lunch. Each activity requires a type, subject, and can be linked to a deal_id, person_id, or org_id. You can mark activities as done (done: 1) or schedule them for future dates with due_date and due_time fields.

Does Pipedrive support webhooks for real-time notifications?

Yes. POST /api/v1/webhooks registers a callback URL that receives HTTP POST notifications when specified events occur. Supported events include deal creation, deal stage changes, person updates, activity completion, and more. Each webhook receives a JSON payload with the full object data and the event type.

Is the Pipedrive API free to use?

API access is included with all paid Pipedrive plans (Essential, Advanced, Professional, Enterprise) starting at $14/user/month. There is no separate API fee, but rate limits increase with higher plan tiers. The free trial includes API access for evaluation.